Vietnam’s real estate market is set for a promising 2025, driven by low interest rates, rising investor confidence, and a shift in capital flow from the North to the South, said Vo Hong Thang, director of consulting & project development at DKRA Group.
An apartment complex in the Vinhomes Ocean Park urban area, Gia Lam district, Hanoi. Photo courtesy of Vinhomes.
Apartment segment to lead the way
Thang forecast that 2025 will be a year of growth, spurred by the market’s recovery starting in late 2024. Key drivers include policy reforms, increased supply, infrastructure development, and shifting investment patterns, which together promise to ignite a new growth cycle.
“The easing of supply bottlenecks, especially for projects meeting legal requirements, will be a major highlight this year,” Thang said. “Supply is expected to grow significantly across most segments compared to 2024, though it will still fall short of the levels seen before 2019.”
In the southern region, the apartment segment is expected to improve, with over 15,000 units slated to enter the market. However, supply will remain concentrated in Ho Chi Minh City and neighboring Binh Duong province, which is predicted to become a hub for mid-range (B and C) apartments.
This shift reflects an ongoing trend of investors moving away from the central areas of HCMC, where land availability becomes increasingly scarce and development costs rise, he said, adding that legal bottlenecks remain unresolved, prompting investors and developers to seek opportunities in surrounding regions as a strategic move.
In the northern region, apartment supply is expected to continue its upward trajectory from 2024, with a focus on Hanoi, Hung Yen, and Hai Phong. Projects in Hanoi will mainly be concentrated in the western and eastern districts, particularly Dong Anh, Gia Lam, and Nam Tu Liem.
Thang held that with improvements in supply, the market’s liquidity is also anticipated to improve in 2025. Investor confidence is expected to increase as interest rates remain low, and more capital flows southward, with northern investors seeking opportunities in southern provinces.
Reputable developers with strong track records in construction progress, clear legal documentation, and well-developed infrastructure will be in high demand as investors focus on reliable, high-quality projects, he added.
Both primary and secondary property prices are expected to rise this year, driven by increased input costs and the rising expense of project development. The anticipated adjustment of land prices will likely lead to higher compensation costs for land clearance, further pushing up development costs for real estate businesses.
In the secondary market, prices may see increases, particularly for projects with fast construction progress, completed homes, and ownership certificates. This rise in secondary prices will gradually close the gap between primary and secondary prices, offering more choices to buyers and enhancing investment opportunities.
Vo Hong Thang, director of consulting & project development at DKRA Group. Photo by The Investor/Trong Hieu.
A new growth cycle
The real estate market in 2025 is poised for a new growth cycle, supported by several key factors, according to the DKRA expert.
First, policy changes related to land, housing, and real estate business management have created greater transparency in legal processes, making it easier for developers to navigate legal procedures and accelerate project development. In addition, revised mechanisms for land recovery, compensation, and valuation will foster new projects and revive stalled ones.
Second, infrastructure development continues to be a major catalyst. The government is investing heavily in strategic projects like the HCMC Ring Roads 3 and 4, metro systems, and inter-regional expressways connecting key economic hubs. These improvements will boost regional connectivity and unlock new opportunities for the property market.
Stable interest rates and controlled inflation will further support the market, making it easier for businesses to access capital and for buyers to secure loans. This financial stability will help restore confidence among both investors and end-users, leading to sustained demand.
After a period of uncertainty, investors and end-buyers are gradually returning to the market. Positive news on policies, infrastructure, and finance has instilled confidence, prompting more buyers to make decisions. In particular, the landed house and apartment segments continue to be popular for their long-term value appreciation potential, making them top choices for investors.
Overall, while the 2025 real estate market remains unpredictable, it is expected to continue the recovery trend that began in 2024. Although breakthroughs may be slow in the first half of the year, the market is projected to show more positive signs in the second half, Thang said.
There will also be differentiation among property segments and regions, with residential properties catering to genuine demand taking the lead, he noted. The southern apartment market, especially in HCMC and Binh Duong, is likely to be a standout, while northern markets like Hanoi, Hai Phong, and Hung Yen will continue to attract investment. Central Vietnam, with Danang at the forefront, is expected to remain a focal point, especially for projects offering excellent locations, comprehensive amenities, and competitive prices.
The Thaco – Thái Bình Industrial Park, covering more than 194 hectares with an investment of over VND 2,100 billion, is expected to become operational within this year, according to the development plan.
Recently, provincial leaders of Thái Bình conducted an on-site inspection of land clearance efforts and infrastructure construction progress at the Thaco – Thái Bình Industrial Park located in Quỳnh Phụ District.
To date, Quỳnh Phụ District has completed compensation and land clearance for nearly 192 hectares of agricultural land, involving the land recovery of 1,067 households to hand over to the investor for project implementation.
Currently, the district is focusing on clearing the remaining land, involving 94 households in Lương Cầu Hamlet, An Cầu Commune. At the same time, it is coordinating with the electricity sector to relocate a 220kV high-voltage power line.
On the investor’s side, groundwork construction is underway, including roadbeds, internal roads, stormwater and wastewater drainage systems, and communication infrastructure within the industrial park.
The Thaco – Thái Bình Industrial Park is a specialized high-tech agricultural industrial park proposed by THACO Group (chaired by billionaire Trần Bá Dương) since 2017, originally planned to cover 250 hectares. By July 2017, the provincial authorities agreed to incorporate the project into Thái Bình’s industrial development master plan.
In August 2020, THACO officially broke ground on the industrial park’s infrastructure. A year later, in August 2021, the project’s investment certificate was revised, confirming a total investment of over VND 2,100 billion and a land area of more than 194 hectares. The project is being developed across An Thái, An Ninh, and An Cầu communes in Quỳnh Phụ District.
According to the roadmap, the investor is determined to complete and officially launch the project in 2025.
The Thaco – Thái Bình Industrial Park is designed as a dedicated high-tech agricultural zone, featuring various functional subdivisions including an administration center, agro-food processing zone, high-tech agricultural training center, experimental farms, agricultural materials production area, and a cargo transport port.
This project is considered one of the key developments in Thái Bình Province, playing a crucial role in the region’s socio-economic growth strategy.
In an era where sustainability is not just a choice but a requirement, carbon labelling is emerging as a crucial factor for exporters.
Vu Trung Kien, director Climate Change Resilience Centre
Countries like the US and the European Union are implementing stringent carbon regulations, such as the EU’s Carbon Border Adjustment Mechanism and increasing scrutiny on supply chain emissions.
Vietnamese businesses that fail to adopt carbon labelling risk losing access to lucrative markets. However, those that proactively integrate carbon footprint transparency into their products can gain a competitive advantage, enhance brand reputation, and secure long-term profitability.
Across the world, forward-thinking countries have embraced carbon labelling as a strategic tool for trade success. These efforts have not only helped businesses comply with regulations but have also opened doors to new investment and consumer markets.
Japan has implemented a government-backed carbon labelling programme that allows companies to display detailed carbon footprint information on their products. This has strengthened consumer trust and made Japanese goods more attractive in environmentally conscious markets such as the EU and North America.
The South Korean government incentivises businesses to adopt carbon labelling through tax benefits and green export support schemes. Companies that participate gain access to new trading partners, particularly in Europe, where sustainable supply chains are becoming the norm. Thailand, a key competitor to Vietnam, has integrated carbon labelling across industries such as food processing, textiles, and electronics. Thai exporters, particularly in agriculture, now benefit from preferential treatment in European supermarkets and trade agreements.
These case studies highlight an important lesson: carbon labelling is not just about compliance – it is a business strategy that enhances market access, builds consumer confidence, and future-proofs exports.
For businesses in Vietnam, waiting until carbon labelling becomes a legal requirement would be a mistake. Many international corporations have already set ambitious sustainability targets, requiring suppliers to provide verifiable carbon footprint data. Voluntary carbon labelling can position Vietnamese enterprises as reliable, future-ready partners.
It works by companies conducting a life cycle assessment to measure emissions from production to disposal. Products are labelled with a carbon footprint score, helping consumers and businesses make informed choices. Labels are often verified by third-party certifiers to ensure credibility and compliance with global standards.
The benefits include a boost for green supply chains. Companies like Nestlé and Unilever prioritise suppliers that provide carbon footprint transparency. Vietnamese food and beverage exporters can gain an edge by aligning with such demands.
Businesses with carbon-reduction strategies attract funding from international banks and investors that focus on increasing environmental, social, and governance (ESG) investment.
It also leads to improved consumer trust and higher sales. Studies indicate that climate-conscious consumers prefer labelled products. In markets like the EU, organic rice, seafood, and textiles from carbon-labelled brands command higher prices.
For Vietnamese companies looking to integrate carbon labelling into their strategy, a step-by-step approach can make the transition smooth and effective.
Pilot carbon labelling programmes in key sectors are critical, with a focus on industries where carbon labelling is already gaining momentum, such as textiles, seafood, agriculture, and furniture.
The process must start with one or two high-export products and conduct a carbon footprint analysis to understand emissions sources. Industry associations must also work with international partners to ensure the label aligns with EU and US standards.
Collaboration with certification bodies is also key, and partnering with recognised organisations such as the Carbon Trust (UK), TÜV Rheinland (Germany), or SGS (Switzerland) for certification is advised, as is engaging with Vietnamese regulatory bodies to advocate for government incentives similar to South Korea’s model.
Another vital part of the process is to leverage green financing and government incentives to access ESG-linked loans and grants that support supply chain improvements. Alongside this, there needs to be a move to propose carbon labelling incentive programmes through the Vietnam Chamber of Commerce and Industry or the Ministry of Industry and Trade.
The future of Vietnam’s export competitiveness is green. The world is moving towards sustainable trade, and carbon-labelling is no longer optional for businesses that want to thrive in international markets. By learning from successful global initiatives, Vietnamese companies can turn carbon transparency into an economic advantage rather than a compliance burden.
The time to act is now. Companies that lead in carbon labelling will not only future-proof their businesses but also shape Vietnam’s reputation as a responsible trade leader.
In the first quarter of 2025, an additional 588 million USD in foreign direct investment (FDI) poured into Binh Duong Province’s industrial parks, marking a 232% increase compared to the same period in 2024 and reaching 53.43% of the 2025 annual plan, as reported by the provincial Management Board of Industrial Parks on March 26.
Of the 588 million in FDI USD invested in industrial parks during the first quarter, there were 25 new investment projects with a total registered capital of more than 60.2 million USD and 26 projects with additional capital adjustments, contributing nearly 528 million USD in increased capital.
With this positive investment attraction in the first quarter, industrial parks in Binh Duong have so far attracted 3,252 active projects, including 2,561 FDI projects with total registered capital of 31.57 billion USD and 691 domestic investment projects with total registered capital of 93.664 trillion VND.
According to the Management Board of Industrial Parks in Binh Duong, 10 new projects have become operational in the first quarter. Currently, the province’s industrial parks have 2,706 active business and production projects, including 507 domestic projects and 2,199 FDI projects.
With effective operations, the estimated business and production targets for the first quarter of 2025 in the province’s industrial parks exceeded 11 billion USD, increasing by 7.72% compared to the same period last year and reaching 31.49% of the annual plan. Export turnover surpassed 6.34 billion USD, up 9.22% year on year, achieving 25.36% of the annual plan. Taxes and budget contributions reached nearly 175.4 million USD, increasing by 10.23% year on year and fulfilling 25% of the annual target.
Binh Duong currently has 29 industrial parks with a total planned area of 12,746 hectares. Of which, 28 industrial parks are already operational, covering a total of 12,046 hectares.
According to the Binh Duong Provincial Master Plan for 2021-2030, with a vision to 2050, which was approved by the prime minister, the province is planned to develop 48 to 50 industrial parks with a total planned area of 25,000 hectares.
