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Vietnam ripe for ultra-rich tourism boost

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Vietnam is attempting to increase its allure to ultra-wealthy tourists in a way that would not only bring economic benefits, but also encourage a rise in service quality in the industry.

Vietnam ripe for ultra-rich tourism boost
Some localities are catering to well-off groups who come for sightseeing, relaxation, or lavish weddings, photo Le Toan

A month ago, two American millionaires from the financial sector, Jeff Grinspoon and John Thomas Foley, participated in a three-day, two-night tour of Halong Bay as part of an exclusive tour programme for the ultra-wealthy being promoted by the northeastern province of Quang Ninh.

On the first day, the pair enjoyed relaxation, dining, and entertainment on a cruise, kayaking around Cong Do and Tra San areas. On the second day, they visited the fishing village of Vung Vieng, explored the Tien Ong area, and kayaked on Ba Ham Lake.

On the final day of the journey, the guests admired the landscapes of Bai Tu Long Bay and Halong Bay before moving back to Tuan Chau Port to conclude the trip.

To cater to such travellers, Quang Ninh has prepared conditions to ensure their satisfaction, including expeditiously developing the beaches Soi Sim, Hang Co, and Trinh Nu as well as identifying seven pristine island areas and exclusive beaches for the super luxury segment.

At the same time, the province is focused on enhancing the tourism experience through connecting private cruise services to islands or helicopter transfers, and researching the holding of art performances combined with cocktail parties in well-equipped caves to create a unique experience.

Quang Ninh Department of Tourism understands that several wealthy groups from around the world will visit Halong on special tour programmes in May. In June, around 200 other wealthy people from various countries are expected to visit the destination as part of the Art for Climate Festival Halong.

According to Deputy Minister of Culture, Sports, and Tourism Ho An Phong, the global luxury tourism market reached over $2.18 trillion in 2024 and is forecasted to exceed $3 trillion by 2032. “Vietnam has one of the new seven natural wonders of the world, three UNESCO world natural heritage sites, 15 intangible cultural heritage sites, over 40,000 historical and scenic sites, a rich folk music tradition, and diverse cuisine. It has many advantages to develop luxury tour products,” Phong said.

One successful example is the Son Doong cave expedition in the central province of Quang Binh. Although the tour is expensive and has a limited number of guests, it is typically sold out as soon as bookings are opened, said DM Phong. “This is an opportunity for Vietnam to enhance its exploitation of the luxury market, a huge revenue source for Vietnamese tourism,” he added.

Prof. Pham Hong Long, head of the Tourism Department at Hanoi University of Social Sciences and Humanities, stated that to exploit the potential of high-end products, Vietnam’s tourism industry must focus on developing culture, cuisine, customisation, community, and content.

“Traditional cultural values need to be preserved and promoted, combined with modern experiences to create trips rich in identity,” Long said. “Investment in premium culinary experiences, service design based on each tourist’s individual needs, opportunities for tourists to immerse themselves in local life, and continuous innovation of new tourism products – ranging from golf and helicopter sightseeing to cruises and wellness – are necessary to meet the diverse demands.”

The Vietnamese tourism industry also needs to focus on infrastructure, improving services, and building policies to support businesses, he added.

“Airports, highways, and marinas need to be well-invested to ensure convenient connections between high-end destinations, and luxury resorts must meet international standards in terms of design, amenities, and services,” Long said. “At the same time, simplifying entry procedures will help luxury tourists easily choose Vietnam as a destination.”

Ngo Thi Huong, vice general director of Business and Marketing at Vinpearl, said that the high-end customer segment demands unique and personalised products.

“To attract high-end tourists, the tourism industry needs to build products related to healthcare, green tourism, and sustainable tourism. Depending on the target customer, tailored products are required. For instance, South Korean tourists who enjoy golf tourism need high-quality related products, supported by specific promotional policies,” Huong advised.

According to Vietravel chairman Nguyen Quoc Ky, trips taken by ultra-wealthy individuals are typically tightly controlled in terms of their personal information and schedules.

However, the impact of these trips still gradually spreads within the network of entrepreneurs and high-level relationships, opening up opportunities to welcome more guests from elite circles.

“An ordinary product can still become a high-end one if managed properly,” Ky said. “The perception of the customer will determine whether the product is considered high-end or low-end tourism. A hotel with 5-star facilities but an unprofessional staff and poor service will not be perceived as one by tourists.”

All Asia Vacation CEO Nguyen Duc Hanh said that travelling to Vietnam is becoming a trend among the ultra-wealthy. “Among individuals with total assets over $30 million, the company has served about 100 different clients travelling to Vietnam in 2024, a 12 per cent increase from the previous year,” Hanh said. “Many destinations around the world have become outdated for ultra-wealthy guests. Vietnam also has the advantage of being a relatively new tourist destination, so there is a demand for unique experiences here.”

According to World Ultra Wealth 2024, in the next five years, the global ultra-wealthy population is projected to increase by 38 per cent, reaching 587,600 individuals with a total wealth increase of $19 trillion.

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ACCA event highlights technology’s role in sustainability practices

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The commitment of the Association of Chartered Certified Accountants (ACCA) to supporting firms in their development was evidenced at a conference on technology’s role in applying sustainability practices that took place in Ho Chi Minh City on March 12.

The event presented key topics including international standards and technological solutions for carbon emissions’ management, environmental, social, and governance policy evaluation based on global standards, and the application of technology in optimising operational costs.

ACCA event highlights technology's role in sustainability practices
ACCA event highlights technology’s role in sustainability practices

The conference served as a platform for future-oriented businesses to share their successes and challenges while fostering collaboration among those committed to sustainability.

During the conference, Ren Varma, ACCA’s head of Mainland Southeast Asia, delivered in-depth insights into ACCA’s role in supporting businesses in building sustainable development capabilities.

Citing 2024 trade figures, Varma noted that Vietnam’s import-export turnover maintained unprecedented levels over the past 40 years, supported by the enforcement of over 17 trade agreements.

Vietnam-EU trade exceeded $67 billion, with numerous domestic enterprises integrating into European and global supply chains.

“Implementing sustainability reporting is imperative for Vietnamese firms participating in global supply chains to comply with Europe’s mandatory sustainability disclosure regulations. The key challenge is how businesses can effectively implement sustainability reporting with existing resources while meeting international standards,” said Varma.

Ren Varma, ACCA’s head of Mainland Southeast Asia speech at the conference. Photo: ACCA Vietnam
Ren Varma, head of Mainland Southeast Asia, ACCA. Photo: ACCA Vietnam

Representatives from various other organisations, such as VACPA, FPT, Unilever, HDBank, PwC, and the University of Economics in Ho Chi Minh City shared their experiences in leveraging technology for sustainability.

These real-world case studies enabled participants to gain practical insights into how best to apply technology to sustainable management, while understanding the essential competencies required for effective implementation.

At the event, experts reaffirmed their commitment to enhancing capabilities and professional expertise in achieving national sustainable development goals and the target of Net-Zero by 2050.

Ren Varma, ACCA’s head of Mainland Southeast Asia with other speakers at the conference. Photo: ACCA Vietnam
Photo: ACCA Vietnam

ACCA pledged its continued support by launching the Professional Diploma in Sustainability (ProDipSust) across more than 180 countries, including Vietnam. This initiative aims to equip professionals with the necessary expertise to implement sustainable business practices.

ProDipSust not only provides in-depth knowledge on sustainability but also guides businesses on practical applications, from understanding international frameworks and regulations to strategic management, sustainability reporting, and assurance.

Recognised as a globally standardised knowledge framework, this diploma plays a crucial role in strengthening corporate sustainability governance, ensuring transparency, and complying with international standards.

Beyond offering training programmes, ACCA actively collaborates with leading organisations to drive sustainable development initiatives.

Beyond offering training activities, ACCA collaborates with major organisations to drive sustainability initiatives. In this seminar, ACCA Vietnam, in partnership with VACPA and PwC Vietnam, established a highly practical forum to help Vietnamese firms align with international standards and devise effective sustainability strategies.

Ren Varma underscored the critical role of finance and accounting professionals in advancing sustainable development, saying, “Financial expertise is not just about financial reporting, it plays a fundamental role in shaping sustainable strategies. Finance professionals are responsible for integrating sustainability initiatives into business models, accurately measuring their impact, and transparently communicating them to stakeholders. ACCA’s certification serves as a vital tool for businesses and individuals to enhance their expertise in this field.”

“With a strong commitment to fostering sustainability competencies, ACCA will continue to support businesses and financial professionals on their journey towards a responsible and sustainable economy,” he added.

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Ho Chi Minh City looks to develop potential of Saigon River

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Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Ho Chi Minh City will lead toward the sea and along Saigon river

Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Photo: Le Toan

Talking with VIR on March 4, Doan Manh Thang, director of water and resilience at Royal HaskoningDHV Vietnam, said the Saigon River has great potential but has not been exploited properly. The plan will map out a waterway from Cu Chi to the city centre.

Royal HaskoningDHV is the leader of a consortium that includes Boston Consulting Group, Roland Berger, the Ministry of Construction, and ACUD Consult that has been tasked with developing this plan which was approved by the prime minister on December 31, 2024.

The plan aims to develop Ho Chi Minh City into a hub of high-quality human resources, modern services, and advanced industries, pioneering in the green economy, the digital economy, and a digital society. It will also maintain its position as Vietnam’s leading centre for economy, finance, commerce, culture, education, and science and technology, with deep international integration.

“We can build service areas such as marinas and commercial centres along the river, alongside green spaces,” Thang said.

Moreover, a metro line from the city centre to Can Gio Island could act as the driving force for the city to reach double-digit growth, he confirmed.

Can Gio Port, meanwhile, is strategically located opposite Cai Mep-Thi Vai Port – the largest international port in Vietnam. However, it is only operating at 50 per cent capacity. The government has decided to upgrade Can Gio Port to become an international transit centre, with an estimated investment of $4 billion. The port is expected to handle 10 per cent of Vietnam’s imports and exports, of which 90 per cent will be international transshipment.

According to Phan Van Mai, newly appointed Chairman of the National Assembly’s Economic and Financial Committee and former Chairman of Ho Chi Minh City People’s Committee, the city will strive for regional GDP growth of 8.5-9.0 per year until 2030.

“To effectively implement the plan, the city needs to mobilise resources, attract investment, develop human resources, and apply science and technology, innovation, digital transformation, and environmental protection,” Mai said.

Meanwhile, Thang said that the biggest bottleneck in implementing this plan is the lack of mechanisms to entice capital.

“Public investment is the seed capital to stimulate investment from other economic sectors. In fact, many investors are interested, but the mechanisms for investment must be more detailed,” he said.

A resolution issued in June 2023 grants special mechanisms for the development of Ho Chi Minh City. Meanwhile, in February 2025, the National Assembly issued another resolution for Hanoi and Ho Chi Minh City to invest and develop metro systems. On that basis, Ho Chi Minh City will invest simultaneously and complete seven routes with a total length of 355km within 10 years.

“Initially, the state will have to spend money because it will be difficult to attract investment, but when it starts to take shape, private investors will be looking to spend money to build infrastructure. This would remove the bottleneck, but still requires appropriate policies,” Thang said.

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Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area

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Thu Thiem New Urban Area on the Saigon River has been allocated as the site for Vietnam’s first International Financial Centre.

Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area
Thu Thiem New Urban Area – the new financial and economic hub of Ho Chi Minh City. Photo: Le Toan

In total, 11 plots covering 9.2 hectares in the Number 1 Functional Area will be used for the project in Thu Duc city.

The location was reported to the local Department of Telecommunications on March 11 to set up a plan to develop telecommunications and digital infrastructure for the centre.

​​Thu Thiem New Urban Area was approved in 1996 covering 930 hectares on the east bank of the Saigon River and opposite District 1. When completed, the area will have a population of 200,000 people.

The area will be divided into a central core, a northern residential area, a residential area along Mai Chi Tho Avenue, an eastern residential area, and a southern zone.

On January 4, Prime Minister Pham Minh Chinh chaired a conference to announce an action plan to implement a regional and international financial centre in Ho Chi Minh City.

At the conference, PM Chinh said that Ho Chi Minh City is located at the head of Southeast Asia, making it convenient for trade and financial connections with major markets such as China, Japan, South Korea, and ASEAN. Building a financial centre there will help reduce costs and transaction times for traders.

To accelerate the project, early this year, Ho Chi Minh City established a steering committee for the construction and development of the centre with 29 members. The establishment of the international financial centre is expected to create a foundation for the future growth of Ho Chi Minh City. This is also an opportunity for the city to attract international investors and increase foreign investment in various sectors.

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