The lives of ethnic minority people in the northern mountainous areas of Son La, Ha Giang, and Lai Chau have become more prosperous since they started engaging in tourism and serving visitors.
Vat village, located in Muong Sang commune, is a well-known community-based tourism destination in Moc Chau district of Son La, about 10km from the town centre. The entire village currently has 50 households involved in tourism, with 15 households providing accommodation for guests, while the others form groups focused on weaving, arts, tour guiding, and providing food,
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Regions transformed with targeted tourism |
Luong Thi Tuoi, owner of Moc Mien homestay and also the head of the homestay group in Vat village, said that, along with two other families in the village, she started offering lodging services in 2017, planting local fruit trees such as plums, apricots, and strawberries.
“At that time, we were just experimenting, trying out things we had learned or thought of ourselves, but tourists started coming and staying with us. These early signs made me and the other villagers feel hopeful,” Tuoi added.
At the moment Tuoi and the villagers of Vat were starting visitor activities, early in 2019, Moc Chau was planning to become a national tourism area by 2030. The scope of the planning includes the two districts of Moc Chau and Van Ho, covering a total natural area of over 206,000 hectares. Vat village was also chosen by the district as a pilot site for the community-based tourism model.
“From an income of $120-150 per month, the people of Vat village now earn $600-800 per month from hosting guests at homestays, providing strawberry-picking experiences, and selling local fruit,” she shared.
Dinh Thi Huong, head of the Department of Culture and Information of Moc Chau district, stated that after more than four years of running the community tourism model, the Thai ethnic community in Vat village can now confidently manage this model and use it to improve their income and enhance their quality of life.
After Vat village, Moc Chau added four other villages that have developed the community tourism model effectively. However, Vat receives the most visitors due to its convenient transport links and the preservation of the traditional culture of the Thai people.
In October 2024, the Ministry of Culture, Sports, and Tourism approved a scheme on the development of community tourism in Vietnam. One of the goals of the initiative is to support access to resources and public services for rural areas, especially those inhabited by ethnic minorities and mountainous regions, prioritising those with small ethnic groups.
The project aims to develop community tourism products and services linked with the development of cultural industries, involving real experiences in traditional craft villages and preserving the cultural values of ethnic groups.
Nguyen Le Phuc, deputy director of the Vietnam National Authority of Tourism (VNAT), emphasised that Vietnam’s diverse terrain, attractive natural landscapes, and varied ethnic cultures make it ideal for the development of community tourism.
“In Vietnam’s tourism development strategy, products based on exploiting the values of natural and indigenous culture are prioritised for investment, with a special focus on developing community tourism products,” Phuc said.
According to the VNAT, there are currently about 300 community-based tourism villages and 5,000 homestay accommodation establishments across the country, mainly concentrated in the midland and northern mountainous regions, home to many ethnic minority groups.
The development of this tourism product helps preserve cultural heritage and brings greater economic value to local people.
Elsewhere, Ban Hon commune in Tam Duong district of Lai Chau province has eight villages with nearly 600 households, over 90 per cent of which are from the Lu ethnic group.
In recent years, Ban Hon has aimed to develop commercial agriculture linked to sustainable tourism. By the end of 2024, the commune will have four villages engaged in tourism, with more than 20 households running homestays.
“To meet tourist interest in local culture, Ban Hon has revived and preserved many traditional rituals and crafts in the villages. Many Lu ethnic households have not only escaped poverty but have also become prosperous, contributing to reducing the poverty rate of the commune to less than 25 per cent,” said Lo Van Giot, deputy chairman of the commune’s People’s Committee.
Meanwhile, the Ha Giang stone plateau, home to ethnic groups such as the H’Mong, Dao, Tay, and Lo Lo, have rapidly transformed over the past 10 years of community tourism development.
From only a few thousand visitors per year, Ha Giang province has become an attractive destination with millions of tourists, including many international visitors. In 2024, Ha Giang welcomed 3.2 million visitors, an 8.8 per cent increase compared to 2023, with about 380,000 international visitors. The total tourism revenue exceeded $315 million.
Compared to 2014, community tourism has brought Ha Giang five times the number of visitors and more than seven times the revenue, from 650,000 visitors and $44 million in revenue.
Giang Mi Lu, the owner of a traditional stone house homestay in Dong Van district, said that previously as a farmer, his family’s income depended on a few acres of corn, earning just over $400 per season. “Now, running a homestay, I welcome about 400–500 guests each month, earning five to seven times more than before,” Lu said.
Along the roads from Dong Van and Meo Vac to Hoang Su Phi, hundreds of traditional stone houses and wooden houses have become cosy homestays for tourists.
Visitors staying in a homestay in Ha Giang get to experience the accommodation and enjoy traditional Mong dishes, such as thang co, drink corn wine, and learn to weave flax and dye fabrics using traditional methods.
Ha Giang currently boasts over 300 homestays, 70 per cent of which are operated by ethnic minorities.