Project

Strong trend towards tech-driven retail in Vietnam

Published

5 months ago

February 22, 2025

There is a strong trend towards tech-driven retail in Vietnam to help increase operational efficiency, enhance customer experience, and prevent losses.

Christanto Suryadarma, sales vice president for Southeast Asia (SEA), South Korea, and Channel APJeC at Zebra Technologies, said that Vietnam’s economy is strong and growing rapidly, with increasing prosperity driving retail spending. Retailers are leveraging this growth by embracing technology—using online platforms, e-commerce solutions, and other innovations.

Photo: Zebra

He told VIR at a media briefing on February 18 that he sees much more attention from retailers on technology applications for loss prevention.

“For retailers, profit margins are significantly smaller compared to other industries. So, any loss they experience in retail directly impacts their already thin profits. It makes a lot of sense that loss prevention has become a major priority, and I’ve observed a significant increase in this focus. After COVID, with more customers returning to physical stores, losses are happening more frequently in-store than through e-commerce. So, naturally, the attention on loss prevention has grown,” he explained.

“The second trend I am noticing is an increasing interest in AI. I think all resellers are aware of AI’s potential, and there is a growing expectation for more use cases to emerge,” he shared.

Christanto Suryadarma, Sales vice president for Southeast Asia (SEA), South Korea, and Channel APJeC, Zebra Technologies. Photo: Zebra

George Pepes, APAC Vertical Solutions Lead, Healthcare and Retail, Zebra Technologies added, “Retailers are now starting to digitise their operations more effectively. In the past, when we talked about digitising retail, it was mainly about streamlining processes for staff to keep costs low. But now, retailers need to adapt to change.”

Technology application trend

According to the findings of the 17^th Annual Global Shopper Study announced by Zebra Technologies Corporation on February 18, the majority of retail associates (84 per cent globally, and 72 per cent in Asia-Pacific) are concerned about the lack of technology deployed to spot safety threats or criminal activity.

As shown in the study, most retailers (78 per cent globally, 80 per cent in Asia-Pacific) are under high pressure to minimise theft and loss and are now investing in technology tools that can help frontline workers and those managing operations behind the scenes.

AI technologies are currently viewed as the most helpful in loss prevention, closely followed by cameras, sensors, and RFID. While only three in ten retailers (38 per cent globally and in Asia-Pacific) currently use AI-based prescriptive analytics for loss prevention, more than half (50 per cent globally, 52 per cent in Asia-Pacific) plan to implement it in the next one to three years for this purpose.

Over three in ten retailers said they also plan to use self-checkout cameras and sensors (45 per cent globally, 52 per cent in Asia-Pacific), computer vision (46 per cent globally and in Asia-Pacific), and RFID tags and readers (42 per cent globally, 38 per cent in Asia-Pacific) within the next three years, specifically for loss prevention.

This should come as a relief to shoppers, as 78 per cent said it is frustrating when products are locked up or secured within cases. Adding to that frustration, 70 per cent of consumers say it is difficult to find an associate while shopping in stores. This resonates with 79 per cent and 70 per cent of Asia-Pacific shoppers, respectively.

Photo: Zebra

Increasingly over the past two years, one in five shoppers (21 per cent globally, 22 per cent in Asia-Pacific) left a store without getting what they needed due to a lack of available retail associates to help.

Growing demands

According to the study, although consumers remain generally satisfied with their shopping experience and global consumer spending remains steady, fewer shoppers overall are satisfied compared to previous years. In 2023, 85 per cent were satisfied with both in-store and online experiences—this stood at 81 per cent and 80 per cent, respectively, for Asia-Pacific shoppers. In 2024, satisfaction declined to 81 per cent for in-store experiences and 79 per cent for online shopping, with Asia-Pacific shoppers reporting 78 per cent and 75 per cent satisfaction, respectively.

Most shoppers now expect retailers to offer seamless click-and-collect and returns options. However, retailers (79 per cent globally, 85 per cent in Asia-Pacific) and associates (85 per cent globally and in Asia-Pacific) admit they face challenges in managing both. Many retailers also struggle with confirming current inventory and pricing. With more shoppers returning to stores, lingering labour shortages and increasing loss incidents are further impacting service levels.

Nearly 90 per cent of retail associates believe they can provide a better customer experience when they have mobile technology tools that help simplify real-time communication, prioritise tasks, and check prices and inventory. Most retailers agree that technology enables associates to perform their jobs more effectively, and as a result, 75 per cent of global retailers (79 per cent in Asia-Pacific) said they plan to increase their technology investments in 2025.

Vietnam’s retail sector is rapidly advancing its digital transformation, with retailers embracing data-driven strategies and diversified sales channels to cut costs and streamline operations. In Vietnam, the total retail sales of consumer goods and services saw a year-on-year increase of 8.5 per cent, reaching over $207.5 billion from January to October 2024, according to the General Statistics Office (GSO).

Vietnam’s Ministry of Industry and Trade has also forecast the country’s retail market to reach $350 billion by 2025, underscoring the sector’s robust trajectory.

“Many retailers in Vietnam are laying the groundwork to build a modern store experience,” said Christanto Suryadarma, sales vice president for Southeast Asia (SEA), South Korea, and Channel APJeC at Zebra Technologies. “By investing in mobile and intelligent technologies to provide greater visibility, inform operational decisions, and enable greater mobility for associates, this contributes to elevating the customer experience for retail’s long-term success. These efforts are transforming the retail landscape in Vietnam, positioning local businesses to harness the potential of Zebra Technologies to optimise operations and adapt to evolving market demands.”

Along with enhancing customer experience, the study shows that retailers’ top priorities include improving mobile workforce efficiency, productivity, and inventory management. More than one-third (39 per cent globally, 41 per cent in Asia-Pacific) believe that GenAI will have an extremely significant impact on inventory management and demand forecasting.

Retailers are also investing in automation for product location and item-level RFID (46 per cent globally and in Asia-Pacific), video monitoring (45 per cent globally, 36 per cent in Asia-Pacific), and stock-out alerts (45 per cent globally, 49 per cent in Asia-Pacific) to give associates and shoppers real-time inventory visibility, which is a key driver of profitability.

“By implementing advanced technologies like the ET4x Android business tablets, TC22/27 mobile computers, SP72 series single-plane scanners, RS2100 Bluetooth wearable scanner, FX7500 fixed RFID reader, and RFD40 UHF RFID sleds, retailers can better navigate today’s business challenges,” added Suryadarma.

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Vietnam’s Exclusive Economic Zone boasts over 1,000 GW of wind power potential: report

Published

3 months ago

April 27, 2025

Industrialzone.net

Vietnam’s Exclusive Economic Zone (EEZ) has a wind power potential of 1,068 GW, nearly 470 GW more than previously estimated, according to a report released Friday by the National Center for Hydro-Meteorological Forecasting (NCHMF).

An offshore wind power project in Vietnam. Photo courtesy of VnEconomy.

The report, titled “Detailed Assessment of Wind Resource Potential in Coastal (up to 6 Nautical Miles) and Offshore Areas in Vietnam,” was conducted by the NCHMF with support from the United Nations Development Program (UNDP) and the Norwegian Embassy.

This wind potential was measured at a height of 100 meters above sea level, said Mai Van Khiem, director of the NCHMF. He noted that from November to February each year, wind capacity accounts for half of the annual total – peaking in December and gradually decreasing, with the lowest levels recorded in May.

The southern offshore areas account for 894 GW of this potential, while the northern areas contribute 174 GW.

In nearshore zones (up to 6 nautical miles), the total technical wind power potential is 57.8 GW. The Bac Lieu-Ca Mau region alone contributes nearly 30% of this, while the Ninh Thuan-Binh Thuan area accounts for 24 GW. Although the Quang Tri-Hue region has lower potential, it offers stable wind speeds during the winter months. The Red River Delta has a modest potential of 0.17 GW.

Compared to previous assessments, such as the World Bank’s 2021 study and data from the Global Wind Atlas (GWA), this report provides more detailed and higher-resolution information, both spatially and temporally.

“Notably, the EEZ potential outlined in this report exceeds the World Bank’s estimate by 469 GW, primarily due to the broader scope of the survey and more refined climate modeling using domestic observational data,” the research team explained.

They also emphasized the use of the Weather Research and Forecasting (WRF) model customized specifically for Vietnam, which enhanced the accuracy of the results.

The findings are based on wind data collected from 26 coastal and island meteorological stations, satellite sources from CCMP, ASCAT, and SCATSAT-1 (covering 30 years of ocean surface wind data), as well as buoy data from Nghe An province and seabed depth measurements.

A key innovation in this report is the integration of potential impacts from extreme weather events. Typhoons and tropical depressions occurring between August and October pose structural and safety risks to wind turbines. Meanwhile, strong winds and high waves during the northeast monsoon season can hinder access to and maintenance of offshore wind systems.

To support model calibration and long-term observation, the research team recommends increased investment in offshore wind monitoring stations at heights exceeding 100 meters. They also suggest incorporating these findings into offshore wind development strategies and national marine spatial planning.

Additionally, the team advocates for expanding research into other forms of marine renewable energy, such as wave, tidal, and ocean thermal energy.

“Vietnam has some of the most promising offshore wind resources in the region, creating a strong foundation for the development of a large-scale offshore wind industry. This will contribute to energy security, green economic growth, and the achievement of net zero commitments,” they said.

The study provides a vital scientific basis for policy planning, identifying priority development zones, attracting investment, building infrastructure, and training the future offshore wind workforce, the team added.

Hoang Duc Cuong, deputy director of the Department of Meteorology and Hydrology, emphasized that Vietnam lies within a strong and stable Asian monsoon belt, giving it abundant wind energy potential. He noted that this renewable source will play a key role in meeting the country’s climate change goals and advancing a low-carbon economy.

However, he also warned that marine-based natural disasters are highly complex and could significantly impact the stability of offshore wind operations and energy generation.

Project

Uncertainty weighing on real estate

Published

3 months ago

April 26, 2025

Industrialzone.net

The ever-changing status of the global economy following last week’s tariff shocks continue to loom large among investors in Vietnam’s real estate market.

All real estate segments are at risk of losing appeal if high global tariffs are eventually put in place, photo Le Toan

Pham Lam, vice chairman of the Vietnam Real Estate Association, said that while it is premature to determine the full impact of new US import tariffs on Vietnam’s property market, early signs point to shaken investor sentiment and potential disruptions to foreign investment.

“If multinational corporations scale back or delay their factory expansion plans, the demand for land and factory leasing could decline, which may place downward pressure on industrial rents, lead to increased vacancy, and postpone new industrial zone developments,” he said. “This would affect key industrial property markets such as Bac Ninh, Bac Giang, Haiphong, Long An, and Binh Duong.”

Meanwhile, real estate expert Nguyen Hoang said that the United States remains one of the most critical export destinations for Vietnam’s foreign-invested enterprises.

“Any change in tariffs will significantly influence capital flows, investor confidence, and manufacturing strategies of companies operating in Vietnam. If a high tariff is fully implemented in 90 days, it could seriously diminish Vietnam’s investment appeal – affecting all real estate segments as a result,” Hoang said.

Vietnam’s property market has only recently emerged from a prolonged two-year downturn.

“It remains highly sensitive to economic and policy shocks. Investors have remained cautious, and any further external pressure could threaten to break the fragile liquidity recovery, potentially sending the market back into a period of short-term stagnation,” Hoang added.

Alex Crane, managing director of Knight Frank Vietnam, said that the recent tariff twists by the US casts a shadow of uncertainty, with potential implications for various segments of the market.

While manufacturing has shown resilience, it is still on the path to full recovery from the pandemic, particularly in labour-intensive sectors like garments and furniture. Tariffs imposed now would not have as severe an impact as they might have during Vietnam’s 2019 peak, but consequences are still expected, Crane said.

“I may expect that major transactions, especially those involving large capital outlays, are being paused or undergoing extended due diligence as investors and developers reassess assumptions and underwriting models and commercial occupiers are expected to defer large capital expenditures in the short term,” Crane said.

In addition, the response from the State Bank of Vietnam, particularly regarding monetary policy, will be crucial. While a rate cut may not effectively stimulate residential demand (as demonstrated in 2024), targeted lending for key industries and easing of loan-to-value ratios or debt-to-income limits for developers could provide relief.

“At present, most segments of the real estate market are in a holding pattern, awaiting clarity from the evolving negotiations between the Vietnamese and US governments. While uncertainty is unsettling, Vietnam’s underlying fundamentals remain sound, and the market’s long-term outlook is still viewed positively,” he added.

Nguyen Dung Minh, deputy CEO of MIK Group, has warned that under the new US tariff regime, many investors will be forced to reassess their strategies, likely leading to a decline in the demand for industrial land.

“Investors will need time to re-evaluate their actual demand and incoming orders and make necessary adjustments before they can fully gauge the extent of the impact,” Minh said.

He added that the implications go beyond just industrial land. “The new US tariffs are also expected to disrupt supply chains and negatively affect supporting sectors such as logistics, warehousing, and raw materials manufacturing. As production slows, so too will the demand for land associated with these services,” Minh said.

Trang Bui, country head Cushman & Wakefield Vietnam While the effects of tariffs are typically delayed, most economists warn that they may eventually fuel inflation and dampen economic growth. Many manufacturing firms could opt to postpone their expansion plans in the short term if export duties become too burdensome. There is also a possibility that some companies may look to diversify their supply chains towards a Vietnam+1 model, shifting parts of their operations to neighbouring countries. This could lead to a decline in demand for factories and warehouse leasing, two key drivers of the industrial real estate segment. However, it is important to recognise that industrial real estate is fundamentally a long-term investment. Vietnam has long positioned itself as the manufacturing hub of Southeast Asia, thanks to its strategic location and the “bamboo diplomacy” approach, which has enabled the country to swiftly join trade negotiations and sign multiple free trade agreements. Moreover, many manufacturers in Vietnam have already established tightly integrated supply chains. As such, their investment plans tend to operate on a much longer time horizon than the near-term effects of tariff policy. Relocating supply chains typically requires at least 3–5 years, making short-term shifts less likely. Overall, Vietnam’s industrial real estate sector has proven resilient under various political and economic conditions. Investors would do well to focus on long-term trends and structural advantages. Manufacturers, in particular, may take this opportunity to secure high-quality industrial assets, invest in automation, and pull in skilled labour, while continuing to monitor developments in upcoming trade negotiations with caution. Nguyen Thi Bich Ngoc, CEO, Sen Vang Group When it comes to the reciprocal tariff policy announced by the US, the greater danger currently lies not in the tariff itself, but in the heightened sense of uncertainty it has triggered across the Vietnamese market, a sentiment clearly reflected in recent VN-Index fluctuations. In the short term, the policy will weigh heavily on Vietnam’s industrial real estate sector. However, in the long run, this challenge could serve as a catalyst for stronger growth. It presents an opportunity for the government and industrial zone developers to rethink their strategies, offering more competitive, attractive solutions to both foreign and domestic investors. Rather than relying solely on external trends like the China+1 shift, Vietnam should leverage its inherent competitive advantages, including a strategic geographic location, a skilled and cost-effective labour force, and political stability, to pull in long-term investment. These are undeniable strengths that set Vietnam apart. Moreover, this is also an opportune moment for Vietnam to re-evaluate and restructure its key sectors, prioritising strategic industries with high growth potential. Continued engagement in bilateral and multilateral trade agreements will open up new opportunities and elevate Vietnam’s position both regionally and globally. Ultimately, we must seize this challenge as a turning point, transforming pressure into momentum for sustainable development. Vo Hong Thang, Investment director DKRA Group The industrial infrastructure, commercial, and residential real estate segments are all likely to face increasing headwinds if a huge tariff increase is eventually implemented. In recent years, a number of developers have made significant investments in industrial zones, betting on a continued influx of foreign direct investment. However, the new tariff policy raises the possibility of such flows being diverted to other countries. Vietnam now faces the risk of having built the nest, but being unable to attract the eagle. In addition, liquidity in both residential and commercial real estate, including retail, office, and hospitality, is likely to weaken in the short term due to more cautious investor sentiment, defensive capital flows, and reduced purchasing power from end-users. Niche investment segments such as serviced apartments, tourism-related accommodations, and foreign buyer housing could also see demand drop, particularly as the foreign expert and executive workforce, typically a key demand driver, scales back plans to live and work in Vietnam.

Trang Bui, country head Cushman & Wakefield Vietnam

While the effects of tariffs are typically delayed, most economists warn that they may eventually fuel inflation and dampen economic growth. Many manufacturing firms could opt to postpone their expansion plans in the short term if export duties become too burdensome. There is also a possibility that some companies may look to diversify their supply chains towards a Vietnam+1 model, shifting parts of their operations to neighbouring countries.

This could lead to a decline in demand for factories and warehouse leasing, two key drivers of the industrial real estate segment. However, it is important to recognise that industrial real estate is fundamentally a long-term investment. Vietnam has long positioned itself as the manufacturing hub of Southeast Asia, thanks to its strategic location and the “bamboo diplomacy” approach, which has enabled the country to swiftly join trade negotiations and sign multiple free trade agreements.

Moreover, many manufacturers in Vietnam have already established tightly integrated supply chains. As such, their investment plans tend to operate on a much longer time horizon than the near-term effects of tariff policy. Relocating supply chains typically requires at least 3–5 years, making short-term shifts less likely.

Overall, Vietnam’s industrial real estate sector has proven resilient under various political and economic conditions. Investors would do well to focus on long-term trends and structural advantages. Manufacturers, in particular, may take this opportunity to secure high-quality industrial assets, invest in automation, and pull in skilled labour, while continuing to monitor developments in upcoming trade negotiations with caution.

Nguyen Thi Bich Ngoc, CEO, Sen Vang Group

When it comes to the reciprocal tariff policy announced by the US, the greater danger currently lies not in the tariff itself, but in the heightened sense of uncertainty it has triggered across the Vietnamese market, a sentiment clearly reflected in recent VN-Index fluctuations.

In the short term, the policy will weigh heavily on Vietnam’s industrial real estate sector. However, in the long run, this challenge could serve as a catalyst for stronger growth. It presents an opportunity for the government and industrial zone developers to rethink their strategies, offering more competitive, attractive solutions to both foreign and domestic investors.

Rather than relying solely on external trends like the China+1 shift, Vietnam should leverage its inherent competitive advantages, including a strategic geographic location, a skilled and cost-effective labour force, and political stability, to pull in long-term investment. These are undeniable strengths that set Vietnam apart.

Moreover, this is also an opportune moment for Vietnam to re-evaluate and restructure its key sectors, prioritising strategic industries with high growth potential. Continued engagement in bilateral and multilateral trade agreements will open up new opportunities and elevate Vietnam’s position both regionally and globally.

Ultimately, we must seize this challenge as a turning point, transforming pressure into momentum for sustainable development.

Vo Hong Thang, Investment director DKRA Group

The industrial infrastructure, commercial, and residential real estate segments are all likely to face increasing headwinds if a huge tariff increase is eventually implemented.

In recent years, a number of developers have made significant investments in industrial zones, betting on a continued influx of foreign direct investment. However, the new tariff policy raises the possibility of such flows being diverted to other countries. Vietnam now faces the risk of having built the nest, but being unable to attract the eagle.

In addition, liquidity in both residential and commercial real estate, including retail, office, and hospitality, is likely to weaken in the short term due to more cautious investor sentiment, defensive capital flows, and reduced purchasing power from end-users.

Niche investment segments such as serviced apartments, tourism-related accommodations, and foreign buyer housing could also see demand drop, particularly as the foreign expert and executive workforce, typically a key demand driver, scales back plans to live and work in Vietnam.

Project

Central Vietnam city seeks $1.84 bln for 15 projects in economic zone

Published

3 months ago

April 26, 2025

Industrialzone.net

Authorities of Hue city in central Vietnam have released a list of 15 projects in Chan May-Lang Co Economic Zone which will need VND47.5 trillion ($1.84 billion) in investment capital between 2025 and 2026.

Chan May-Lang Co Economic Zone in Hue city, central Vietnam. Photo by The Investor/Dinh Duy.

Notable projects include the Chan May non-tariff zones No. 1 and 2 infrastructure development project, with a total area of over 503 hectares and combined investment capital of VND2.8 trillion ($108.23 million).

Another is the VND20 trillion ($773 million) Chan May Urban Area project (locations 1 and 2), which will cover 225 hectares and be implemented over five years.

The LNG terminal project at Chan May Port, 27 hectares with an investment of VND8.6 trillion ($332.43 million), is set for five-year implementation.

The 120-hectare Bai Ca eco-tourism project in Lang Co township will have investment capital of VND2.5 trillion.

The Lang Co beach resort, with an area of 45 hectares and total investment of VND4 trillion ($154.62 million), will be carried out over five years; while the 75-hectare Lap An lagoon tourism, urban development and resort complex in Lang Co township will cost VND6 trillion.

According to the management board of Hue Economic and Industrial Zones, since its establishment, Chan May-Lang Co Economic Zone has attracted 55 investment projects which remain valid, with total registered capital of VND97.32 trillion ($3.76 billion).

Among these, 15 are foreign-invested projects with combined capital of VND56.02 trillion ($2.17 billion), accounting for 57.56% of the total.

Several prominent foreign investors have established a presence in the zone, such as Banyan Tree Group (Singapore) with the Laguna Lang Co Resort and Winson Group (Taiwan) with the Billion Max Vietnam Export Processing Factory.

Chan May-Lang Co has become a destination for investments in sectors like tourism and resort development; seaport infrastructure; logistics; clean industry; and high-tech, environmentally friendly industries, with annual revenue reaching nearly VND4 trillion ($154.62 million) and tax contributions of around VND300 billion.

The management board said Hue city has proposed the Ministry of Construction review the adjustment of the EZ master plan through 2045, for submission to the Prime Minister.

The strategic goal is to develop Chan May-Lang Co into a key economic zone of central Vietnam – a coastal gateway offering logistics services for the central region and the East-West Economic Corridor, as well as a hub for high-end tourism services.

To attract investors, the local government will offer a range of incentives such as a 10% corporate income tax rate for 15 years from the first year the project generates revenue; import tax exemption for goods to create fixed assets for investment projects, and land and water surface rental exemptions, the board said.