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E-commerce boom spurs overhaul in sustainability

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Vietnam’s e-commerce industry is witnessing unprecedented expansion, yet its rapid growth is prompting regulators to reassess the sector’s environmental impact and long-term sustainability.

As the industry scales, concerns over packaging waste, carbon emissions, and resource consumption have become increasingly pressing, pushing policymakers to intervene. In response to these challenges, the Ministry of Industry and Trade (MoIT) has proposed significant revisions to the draft e-commerce law, aiming to align regulations with evolving market dynamics.

The draft legislation, introduced last month, outlines five key policy adjustments. Scheduled for parliamentary discussion in October and expected to pass in mid-2026, the law seeks to address the regulatory gaps in existing decrees that have struggled to keep pace with the sector’s rapid evolution and growing environmental concerns.

“E-commerce faces a significant challenge regarding waste from packaging and transportation, which puts pressure on the environment,” the MoIT stated in its proposal. “Meanwhile, green standards and sustainable development responsibilities are becoming an essential requirement in the global market. This compels e-commerce enterprises to seek emission reduction solutions, use eco-friendly materials, and build green supply chains.”

To facilitate this transition, the proposed amendments introduce incentives for green logistics, tighter oversight of packaging waste, and stricter environmental reporting requirements for major e-commerce players.

These measures coincide with a period of extraordinary growth in Vietnam’s digital economy. As outlined in a report by platform Metric on Vietnam’s online retail market landscape, the combined revenue of the five biggest e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki, and Sendo) reached $12.76 billion in 2024, marking a 37.36 per cent on-year increase.

Alongside this revenue surge, the total volume of goods sold soared to 3.4 million products, reflecting over 50 per cent growth.

According to the Vietnam E-commerce and Digital Economy Agency under the MoIT in January, officials reported that the nation’s e-commerce sector grew nearly three times faster than traditional retail globally last year, contributing one-fifth of the country’s total retail sales.

Southeast Asia remains the world’s fastest-growing digital economy, with Vietnam’s market expanding at an annual rate of 18-25 per cent, surpassing $25 billion in 2024 – a 20 per cent increase from the previous year, the agency said.

However, the industry’s rapid ascent has also intensified sustainability concerns. Agency head Le Hoang Oanh said, “E-commerce offers enormous opportunities, but without sustainable policies, its negative impact on the environment will only intensify.”

The Vietnam E-commerce Association (VECOM) meanwhile has emphasised the growing environmental footprint of the sector, particularly the persistent reliance on single-use plastics.

Vietnam’s online shopping and food delivery markets reached $22 billion and $1 billion, respectively, in 2024, generating approximately 160,000 tonnes of cardboard and 171,000 tonnes of plastic waste, the VECOM said. Notably, the e-commerce sector alone produced over 7,600 tonnes of plastic waste per $1 billion in sales, while food delivery generated nearly 18,600 tonnes.

Findings from its 2024 survey on environmental awareness among 4,000 online consumers, primarily Gen Z, further illustrate the urgency of the issue. The survey revealed that 80 per cent of respondents believed e-commerce had a negative or highly negative impact on the environment, with 21 per cent perceiving e-commerce as more harmful than traditional commerce.

Doan Quoc Tam, head of the VECOM’s Cooperation Department, said, “In terms of solutions for environmentally friendly e-commerce, 79 per cent of online shoppers believe the government should promptly enact and disseminate policies and laws on environmental protection in e-commerce.”

To mitigate e-commerce’s environmental impact, Nguyen Thanh Hung, a member of the VECOM’s Advisory Council, outlined essential policy recommendations.

“The government must quantify e-commerce’s environmental impact and swiftly integrate sustainability requirements into e-commerce, logistics, and postal regulations,” he urged. “The role of corporate social responsibility must be emphasised, and companies should adopt WWF Vietnam’s green e-commerce standards and circular economy models, shaping an eco-friendly e-commerce ecosystem.”

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Muong Thanh Tet preserves authentic identity

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The entire Muong Thanh hotel chain will light up with vibrant colours to welcome Muong Thanh Tet, which will take place on March 12.

Muong Thanh Tet preserves authentic identity

Muong Thanh Tet 2025 marks a new milestone for Muong Thanh Group. This unique celebration represents a crystallisation of the cultural essence of diverse ethnic groups from the highlands, creatively and wholeheartedly reimagined by Muong Thanh Group.

It is a distinctive gift offered to visitors of the hotel chain, serving as a bridge to connect travellers to Vietnamese culture, and is a testament to the vision of a brand that is deeply committed to preserving and spreading the cultural values of a community.

Muong Thanh Tet: The Dawn of brilliance - preserving authentic identity
Traditional ethnic dance

Stepping into the group’s 61 hotels, visitors will feel as though they have entered a cultural space rich with the charm of the northwest highlands. Pure white flowers will accentuate the vivid backdrop of brocade fabrics, graceful Xoe and Sap dances, and hearty laughter from the traditional “nem con” (ball-throwing) game. All will come together to create a lively and captivating picture of Muong Thanh Tet.

Guests will have the chance to savour highland specialities such as aromatic five-colour sticky rice, smoked buffalo meat, fragrant Pa Pinh Top (grilled stream fish), and rich, tender local pork, among others. Each dish carries its own unique flavour and story, enriching the cultural experience for visitors.

While still deeply honouring the cultural identity of Vietnam’s ethnic groups, this year’s Muong Thanh Tet also reflects an alignment with modern trends; an integration without losing its essence. This demonstrates a determination to maintain its position as the “largest private hotel chain in Indochina” with a spirit of independence and unity, ensuring the Muong Thanh brand retains its distinct and unique character.

Muong Thanh Tet is not only a celebration of the iconic beauty of the northwest mountains and forests, but also a bold affirmation of the Muong Thanh Group’s relentless ambition to rise. Like the ban flower, which braves the mist and cold winds to bloom proudly, the group has overcome all challenges to assert its position and spread beautiful cultural values across the nation and to international friends.

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FPT offers AI to Indonesia’s largest oil company Pertamina

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FPT has entered a partnership agreement with Indonesia’s state-owned oil and natural gas corporation, Pertamina, to drive AI-powered innovation in the energy sector.

FPT offers AI to Indonesia’s largest oil company Pertamina

The signing ceremony took place on March 10 during the official state visit of Party General Secretary To Lam to Indonesia, highlighting the strengthening cooperation between the two nations in technology and energy.

According to the agreement, FPT will provide advanced AI technologies to optimise asset inspection and maintenance across Pertamina’s operations. The project focuses on two key areas: enhancing asset reliability and improving workplace safety. AI technology developed by FPT in collaboration with Pertamina Marine Engineering will be deployed on Pertamina Hulu Energi Offshore Southeast Sumatra platforms to analyse data collected from drones, detecting anomalies, leaks, and structural damage to ensure the integrity of offshore assets. Additionally, at Pertamina Drilling Services Indonesia drilling sites, AI-powered systems will monitor compliance with personal protective equipment regulations, helping minimise risks and maintain a secure working environment.

Nguyen Van Khoa, CEO of FPT Corporation, said, “Leveraging our expertise, experience, and advanced AI infrastructure and ecosystem, FPT aims to drive comprehensive digital transformation for Pertamina, Indonesia’s national oil and gas corporation, while playing a key role in realising the AI goals outlined in Indonesia’s National AI Strategy 2020-2045. This collaboration also creates opportunities for FPT to expand our expertise beyond energy into other sectors such as education, telecommunications, and agriculture.”

“The AI-Based Monitoring and Inspection System for Oil and Gas Platforms, developed in collaboration with FPT, is one of Pertamina’s key strategies and main focuses in enhancing asset integrity and operational efficiency in offshore upstream activities,” said I Ketut Laba, president director of PT Pertamina Trans Kontinental.

FPT entered the Indonesian market in 2017 and has since then collaborated with top Indonesian enterprises across energy, banking and finance, and telecommunications. The company boasts over 200 experts across two major offices, with a third planned for opening in Yogyakarta this year to support the growing demand for digital transformation in Indonesia.

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National Assembly Standing Committee approves 30 per cent land rent cut

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At the 43rd session of the Standing Committee of the National Assembly, delegates unanimously approved a decree detailing the implementation of the backdated 2024 land rental reduction bill.

On the morning of March 11, the government sought the Standing Committee’s approval for a 30 per cent reduction in land rental fees for 2024, citing persistent economic difficulties both domestically and internationally.

The measure aims to help businesses to recover while assisting individuals and organisations in localities severely affected by natural disasters and climate change last year.

Deputy Minister of Finance Bui Van Khang stated that the policy is expected to reduce land rental revenues by approximately $160 million, equivalent to the estimated 2023 land rent reduction of 30 per cent nationwide, accounting for about 0.26 per cent of total budget revenue.

“The reduction will not significantly impact overall state budget revenue but will have a substantial effect on the recovery and development of production and business,” added Khang. “This will, in turn, boost state budget revenue from taxes, such as personal income tax and corporate income tax, to offset the shortfall caused by the bill.”

Deputy minister of MoF Bui Van Khang speech at the Standing Committee of the National Assembly meeting. Photo: National Assembly
Deputy Minister of Finance Bui Van Khang at the Standing Committee of the National Assembly’s meeting. Photo: National Assembly

The land rental reduction policy was previously implemented from 2020 to 2023. On average, land and water surface rental fees were reduced by approximately $116 million per year.

From 2021 to 2023, the annual reduction increased to $149 million, contributing significantly to supporting businesses, organisations, households, and individuals in resuming production and business after the Covid-19 pandemic.

In a prior review, Phan Van Mai, Chairman of the National Assembly’s Economic and Financial Committee, noted that most committee members agreed with continuing the land rental reduction policy in 2024.

“However, since the 2024 fiscal year has already ended, the government’s delayed submission of this proposal to the Standing Committee creates difficulties in collecting, paying, refunding, or imposing penalties for late land rental payments,” said Mai.

Mai urged the government to clarify whether this policy would continue in the coming years to avoid repeated procedural delays and redundant administrative processes.

Phan Van Mai, chairman of the National Assembly's Economic and Financial Committee speech at the Standing Committee of the National Assembly's meeting. Photo: National Assembly
Phan Van Mai, Chairman of the National Assembly’s Economic and Financial Committee. Photo: National Assembly

Nguyen Dac Vinh, Chairman of the National Assembly’s Committee for Culture, Education, Youth and Adolescents, expressed concern that the 2024 land rental reduction policy was being proposed and implemented in 2025.

“In this regard, the Economic and Financial Committee recommends that the government clarify the impact of the revenue reduction on the state budget, as well as how to address arising issues when implementing the 2024 land rental reduction policy in 2025,” added Vinh.

Explaining the delay, deputy minister Khang noted that given the economic difficulties businesses faced in 2024, the government had already extended the deadline for land rental payments until the end of last year.

As a result, most eligible entities had not yet made their payments, meaning the reduction could still be applied without significant obstacles.

“For organisations and businesses that have already made their payments, the reduction will be deducted from their land rental fees for the following year,” Khang added. “In this proposal, the government is also seeking approval from the Standing Committee of the National Assembly to proactively implement land rental exemptions and reductions from 2025 onward, based on actual economic conditions.”

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