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Real estate sees growth opportunities thanks to thriving retail sector

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Positive factors seen in Vietnam’s retail sector would bring opportunities for the domestic real estate market. The Ministry of Industry and Trade forecasts that in 2025, the retail market is projected to reach 350 billion USD, contributing 59 per cent of the total state budget.

Real estate sees growth opportunities thanks to thriving retail sector
Real estate sees growth opportunities thanks to thriving retail sector, photo VNA

Hanoi – Positive factors seen in Vietnam’s retail sector would bring opportunities for the domestic real estate market, according to experts.

The Ministry of Industry and Trade forecasts that in 2025, the retail market is projected to reach 350 billion USD, contributing 59 per cent of the total state budget.

The retail sector is experiencing positive growth, driven by government initiatives to stimulate domestic consumption, support business activities, and expand the local market.

Key growth factors include a large and young population, an expanding middle class, rising young affluent consumers, the rapid growth of e-commerce, increasing tourists, and strong investment from global brands.

A survey by Savills Vietnam found that compared to Thailand, Indonesia, or Singapore, Vietnam’s retail market is still developing. However, it has made significant strides post-COVID-19.

Previously, many Vietnamese consumers preferred shopping abroad, especially in Bangkok, due to the strong presence of international brands.

As domestic demand rises, more global brands recognise the potential for expansion in Vietnam. With a young population and strong purchasing power, the country is becoming an attractive destination for major retail corporations.

Over the period 2025–2030, the market is expected to post stronger growth, positioning Vietnam as a key competitor among leading markets in the region.

Meanwhile, the total retail supply in major cities like Hanoi and Ho Chi Minh City remained stable the fourth quarter of 2024.

In HCM City, total supply increased by 1per cent quarter-on-quarter and 6 per cent year-on-year.

Similarly, Hanoi’s retail supply remained stable quarterly, with a 2 per cent increase year-on-year. Shopping malls continued to dominate the market, accounting for 63 per cent of the total supply.

The market also saw the emergence and expansion of new-generation retail centres, integrating diverse amenities to enhance customer experiences.

Matthew Powell, Director of Savills Hanoi, said that consumers are entering 2025 with a cautious mindset, as evidenced by the consumer confidence index remaining at 54 per cent. Furthermore, 41per cent of consumers show a decline in savings. Inflation continues to shape shopping behaviour, driving spending towards essential categories such as education, food, and healthcare, while non-essential purchases see a downturn.

Consumers are also becoming increasingly price-sensitive, prioritising promotions and cost-effective shopping options. However, a segment remains willing to pay for premium products, particularly beauty, fashion, and personal electronics.

These shifts pose significant challenges for retailers in maintaining purchasing power and adjusting their business strategies. Experts suggest that brands must balance price optimisation, enhancing customer experience, and tapping into the premium consumer segment.

Hoang Nguyet Minh, Senior Director of Commercial Leasing Department under Savills Hanoi, said Hanoi continues to strengthen its position as a retail hotspot, with several new shopping centres set to launch.

Following the success of Lotte Mall in 2023, 2025 will see the opening of Hanoi Centre by Keppel, which is expected to deliver similar results. The market will further heat up in 2026 Thiso Mall and Toshin at Starlake.

Investments from leading corporations such as Aeon, Lotte, and Keppel will attract more international brands and drive consumer spending, contributing to the strong growth of Hanoi’s retail market in 2025-2026.

Regarding the southern market, Tu Thi Hong An, Senior Director of Commercial Leasing at Savills HCM City, commented: “Due to a shortage of new supply, the southern retail market has seen strong growth driven by diversification in sales channels and the influence of technology and consumer trends. Shopping malls continue to maintain high occupancy rates.

However, they must remain dynamic and innovative through ongoing renovations to stay competitive in a crowded retail landscape. This is a key driver for major shopping centres and introduces appealing business models and services for consumers”.

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ACCA event highlights technology’s role in sustainability practices

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The commitment of the Association of Chartered Certified Accountants (ACCA) to supporting firms in their development was evidenced at a conference on technology’s role in applying sustainability practices that took place in Ho Chi Minh City on March 12.

The event presented key topics including international standards and technological solutions for carbon emissions’ management, environmental, social, and governance policy evaluation based on global standards, and the application of technology in optimising operational costs.

ACCA event highlights technology's role in sustainability practices
ACCA event highlights technology’s role in sustainability practices

The conference served as a platform for future-oriented businesses to share their successes and challenges while fostering collaboration among those committed to sustainability.

During the conference, Ren Varma, ACCA’s head of Mainland Southeast Asia, delivered in-depth insights into ACCA’s role in supporting businesses in building sustainable development capabilities.

Citing 2024 trade figures, Varma noted that Vietnam’s import-export turnover maintained unprecedented levels over the past 40 years, supported by the enforcement of over 17 trade agreements.

Vietnam-EU trade exceeded $67 billion, with numerous domestic enterprises integrating into European and global supply chains.

“Implementing sustainability reporting is imperative for Vietnamese firms participating in global supply chains to comply with Europe’s mandatory sustainability disclosure regulations. The key challenge is how businesses can effectively implement sustainability reporting with existing resources while meeting international standards,” said Varma.

Ren Varma, ACCA’s head of Mainland Southeast Asia speech at the conference. Photo: ACCA Vietnam
Ren Varma, head of Mainland Southeast Asia, ACCA. Photo: ACCA Vietnam

Representatives from various other organisations, such as VACPA, FPT, Unilever, HDBank, PwC, and the University of Economics in Ho Chi Minh City shared their experiences in leveraging technology for sustainability.

These real-world case studies enabled participants to gain practical insights into how best to apply technology to sustainable management, while understanding the essential competencies required for effective implementation.

At the event, experts reaffirmed their commitment to enhancing capabilities and professional expertise in achieving national sustainable development goals and the target of Net-Zero by 2050.

Ren Varma, ACCA’s head of Mainland Southeast Asia with other speakers at the conference. Photo: ACCA Vietnam
Photo: ACCA Vietnam

ACCA pledged its continued support by launching the Professional Diploma in Sustainability (ProDipSust) across more than 180 countries, including Vietnam. This initiative aims to equip professionals with the necessary expertise to implement sustainable business practices.

ProDipSust not only provides in-depth knowledge on sustainability but also guides businesses on practical applications, from understanding international frameworks and regulations to strategic management, sustainability reporting, and assurance.

Recognised as a globally standardised knowledge framework, this diploma plays a crucial role in strengthening corporate sustainability governance, ensuring transparency, and complying with international standards.

Beyond offering training programmes, ACCA actively collaborates with leading organisations to drive sustainable development initiatives.

Beyond offering training activities, ACCA collaborates with major organisations to drive sustainability initiatives. In this seminar, ACCA Vietnam, in partnership with VACPA and PwC Vietnam, established a highly practical forum to help Vietnamese firms align with international standards and devise effective sustainability strategies.

Ren Varma underscored the critical role of finance and accounting professionals in advancing sustainable development, saying, “Financial expertise is not just about financial reporting, it plays a fundamental role in shaping sustainable strategies. Finance professionals are responsible for integrating sustainability initiatives into business models, accurately measuring their impact, and transparently communicating them to stakeholders. ACCA’s certification serves as a vital tool for businesses and individuals to enhance their expertise in this field.”

“With a strong commitment to fostering sustainability competencies, ACCA will continue to support businesses and financial professionals on their journey towards a responsible and sustainable economy,” he added.

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Ho Chi Minh City looks to develop potential of Saigon River

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Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Ho Chi Minh City will lead toward the sea and along Saigon river

Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Photo: Le Toan

Talking with VIR on March 4, Doan Manh Thang, director of water and resilience at Royal HaskoningDHV Vietnam, said the Saigon River has great potential but has not been exploited properly. The plan will map out a waterway from Cu Chi to the city centre.

Royal HaskoningDHV is the leader of a consortium that includes Boston Consulting Group, Roland Berger, the Ministry of Construction, and ACUD Consult that has been tasked with developing this plan which was approved by the prime minister on December 31, 2024.

The plan aims to develop Ho Chi Minh City into a hub of high-quality human resources, modern services, and advanced industries, pioneering in the green economy, the digital economy, and a digital society. It will also maintain its position as Vietnam’s leading centre for economy, finance, commerce, culture, education, and science and technology, with deep international integration.

“We can build service areas such as marinas and commercial centres along the river, alongside green spaces,” Thang said.

Moreover, a metro line from the city centre to Can Gio Island could act as the driving force for the city to reach double-digit growth, he confirmed.

Can Gio Port, meanwhile, is strategically located opposite Cai Mep-Thi Vai Port – the largest international port in Vietnam. However, it is only operating at 50 per cent capacity. The government has decided to upgrade Can Gio Port to become an international transit centre, with an estimated investment of $4 billion. The port is expected to handle 10 per cent of Vietnam’s imports and exports, of which 90 per cent will be international transshipment.

According to Phan Van Mai, newly appointed Chairman of the National Assembly’s Economic and Financial Committee and former Chairman of Ho Chi Minh City People’s Committee, the city will strive for regional GDP growth of 8.5-9.0 per year until 2030.

“To effectively implement the plan, the city needs to mobilise resources, attract investment, develop human resources, and apply science and technology, innovation, digital transformation, and environmental protection,” Mai said.

Meanwhile, Thang said that the biggest bottleneck in implementing this plan is the lack of mechanisms to entice capital.

“Public investment is the seed capital to stimulate investment from other economic sectors. In fact, many investors are interested, but the mechanisms for investment must be more detailed,” he said.

A resolution issued in June 2023 grants special mechanisms for the development of Ho Chi Minh City. Meanwhile, in February 2025, the National Assembly issued another resolution for Hanoi and Ho Chi Minh City to invest and develop metro systems. On that basis, Ho Chi Minh City will invest simultaneously and complete seven routes with a total length of 355km within 10 years.

“Initially, the state will have to spend money because it will be difficult to attract investment, but when it starts to take shape, private investors will be looking to spend money to build infrastructure. This would remove the bottleneck, but still requires appropriate policies,” Thang said.

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Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area

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Thu Thiem New Urban Area on the Saigon River has been allocated as the site for Vietnam’s first International Financial Centre.

Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area
Thu Thiem New Urban Area – the new financial and economic hub of Ho Chi Minh City. Photo: Le Toan

In total, 11 plots covering 9.2 hectares in the Number 1 Functional Area will be used for the project in Thu Duc city.

The location was reported to the local Department of Telecommunications on March 11 to set up a plan to develop telecommunications and digital infrastructure for the centre.

​​Thu Thiem New Urban Area was approved in 1996 covering 930 hectares on the east bank of the Saigon River and opposite District 1. When completed, the area will have a population of 200,000 people.

The area will be divided into a central core, a northern residential area, a residential area along Mai Chi Tho Avenue, an eastern residential area, and a southern zone.

On January 4, Prime Minister Pham Minh Chinh chaired a conference to announce an action plan to implement a regional and international financial centre in Ho Chi Minh City.

At the conference, PM Chinh said that Ho Chi Minh City is located at the head of Southeast Asia, making it convenient for trade and financial connections with major markets such as China, Japan, South Korea, and ASEAN. Building a financial centre there will help reduce costs and transaction times for traders.

To accelerate the project, early this year, Ho Chi Minh City established a steering committee for the construction and development of the centre with 29 members. The establishment of the international financial centre is expected to create a foundation for the future growth of Ho Chi Minh City. This is also an opportunity for the city to attract international investors and increase foreign investment in various sectors.

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