Trade agreements like the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Vietnam-UK Free Trade Agreement (UKFTA) bring many significant non-tariff benefits to businesses.
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Businesses and industry experts discussed how Vietnamese importers can capitalise on the benefits of the CPTPP and UKFTA |
At a meeting between importers, distributors, and reputable retailers held on February 25 by the British Consulate General in Ho Chi Minh City, Duong Quoc Quan, director of Vatico Retail, said that thanks to the benefits from the above two agreements, the process of implementing procedures, documents, and consular certification when importing goods from the United Kingdom to Vietnam are much faster and more transparent, and many business procedures are now carried out online.
“A typical example is that previously, it could take a business a few months to receive a shipment in Vietnam, but now it only takes a few days to two weeks maximum. In particular, thanks to the CPTPP and UKFTA, the costs for procedures and licences have been reduced by more than 50 per cent due to the decrease in procedures,” Quan said.
In 2025, Vatico Retail estimates sales will rise from $1.5 million to $2 million, and profits are expected to increase by 30-50 per cent compared to 2024.
The event brought together 50 local businesses and industry experts to discuss how Vietnamese importers can capitalise on the benefits of the CPTPP and UKFTA to bring a wide range of British products to market.
Phan Vu Thuy Dung, supply director of Means, a company specialising in importing goods from France, Italy, Spain, Australia, New Zealand, the US, and the UK, said that through the CPTPP and UKFTA, Vietnamese consumers have more choices.
Menas is currently running a chain of coffee shops, restaurants, hotels, and supermarkets in Ho Chi Minh City.
Previously, this business imported products from the UK through agencies. However, with incentives from signed agreements, in 2025, Menas decided to directly search for partners, brands, and product types to import to Vietnam.
Menas is now trading product lines in cakes, chocolate, wine, frozen pork and chicken, cosmetics, and healthcare, among others.
“These product lines are all hold large potential. Therefore, this year, we are actively utilising all the opportunities that trade agreements bring,” Dung said.
According to the British Consulate-General in Ho Chi Minh City, under these agreements, up to 99 per cent of UK exports to Vietnam are now subject to zero tariffs, making British goods in sectors such as fast-moving consumer goods (FMCGs), consumer retail, food and drink, and health and wellbeing more accessible and competitive, offering local consumers a broader variety of high-quality options.
Beyond tariff reductions, these agreements offer significant non-tariff benefits. For example, the CPTPP ensures quicker clearance times, with standard trade releases occurring within 48 hours of arrival and express shipments cleared within six hours after the submission of necessary customs documents, provided the shipment has arrived.
The CPTPP also streamlines registration procedures for UK cosmetic products, eliminating the need for a Certificate of Free Sale.
Additionally, under the CPTPP, UK exporters can now self-certify the origin of goods, removing the requirement for third-party certification. Once fully implemented, these measures will reduce costs and administrative burdens and be welcomed by the business community.
According to Alexandra Smith, British Consul-General, the UK is home to several globally recognised consumer and retail brands, making UK products a trusted choice for their quality and high food safety standards.
“From tea to chocolate, seafood to meat, vitamins to nutrition brands, and household products to fragrances and fashion, consumers in Vietnam are already enjoying a wide range of UK products, which are prominently featured in brick-and-mortar stores as well as rapidly expanding e-commerce platforms,” Smith said.
“Popular British brands such as Jo Malone, Lush, The Body Shop, Mothercare, and Unilever are already making their mark in Vietnam, and through the UK government’s trade policy and export support work, we aim to further open up the market and help more British retails brands, particularly small- and medium-sized businesses to tap into this expanding market,” Smith added.
The implementation of the UK-Vietnam Free Trade Agreement in 2019 has further boosted bilateral trade, particularly in the agricultural and food and drinks sector. According to the “Connecting the UK and Vietnam in Agriculture, Food and Drink” report 2024 by Edelman Public & Government Affairs, and sponsored by the British Embassy Hanoi, UK food and drink exports to Vietnam surged by 97 per cent from 2020 to 2023, reaching $154 million.
David Johnstone, head of the UK’s Free Trade Agreement Utilisation, said that the UK’s recent accession ton the CPTPP, in December 2024, was expected to create even more exciting opportunities for local businesses to bring the UK’s rich portfolio of consumer products to Vietnamese consumers.
“New tariff reductions in food and drink, cosmetics, and consumer goods, as well as improved customs guarantees, make it easier and more cost-effective to buy from the UK. Exports of UK goods to Vietnam increased by 9.9 per cent in 2024, and we want to see that trend continue in 2025, with the CPTPP creating new opportunities for Vietnamese importers, retailers, and distributors to source more products from the UK,” said Johnstone.