Corporate leaders expect the Vietnamese real estate market in 2025 will prosper when bottlenecks are removed and administrative procedures are eased.
An apartment complex on Nguyen Xien street, Hanoi. Photo courtesy of Dan Tri (Intellect) newspaper.
Le Viet Hai, chairman of Hoa Binh Construction Group
I think the real estate market in 2025 will be much better as there have been quite positive changes, first of all from the Government and state management agencies.
Party General Secretary To Lam is very drastic in handling bottlenecks and administrative procedures to remove difficulties for the real estate sector. The effectiveness is there, typically the legal clearance for Novaland – a leading real estate developer in Vietnam.
Le Viet Hai, chairman of Hoa Binh Construction Group. Photo courtesy of the company.
Second, Vietnam continues to attract large investments from “eagles” in the world. Nvidia and the Vietnamese Government last December signed a deal to jointly set up an AI R&D center and an AI data center in Vietnam. Nvidia’s investment will affect not only the information technology sector but also many other fields.
Third, the tourism sector is expected to see positive changes in 2025, with the number of foreign visitors restored to the pre-pandemic level.
Especially, after Donald Trump became President of the United States, I believe the Russia-Ukraine war would end, boosting the tourism sector and the global economic recovery. Russia and Ukraine are not small sources of visitors for Vietnam.
Fourth, the Government is promoting the completion of many public investment projects and starting many new large-scale projects. This will be a major driver of economic growth in 2025, which can far exceed the 7.09% recorded in 2024.
Hoa Binh Construction is engaged in residential real estate, resort development, industrial construction and infrastructure. Of these, the two main segments are residential real estate and resorts which account for more than 90% of our revenue.
With the recovery of the real estate market, the company’s civil construction segment is expected to recover. In 2024, our contract value reached VND9,000 billion ($358.9 million).
Overall, Hoa Binh’s business situation is improving but still difficult. In 2025, I predict it will be much better.
Pham Anh Khoi, director of investment at Vinhomes
Pham Anh Khoi, director of investment at Vinhomes. Photo courtesy of VPBankS.
2023 was the most difficult year for the Vietnamese property market in terms of both supply and demand, especially demand in the context of rising interest rates. The current lending rate is about 6%, but it was up to 12-13% in 2023, even up to 16% at some banks.
In 2024, when doubts were removed, the market recorded signs of recovery but the recovery was uneven. The property market in the northern region, especially in the suburbs of Hanoi, Hai Phong city, and the provinces of Vinh Phuc, Bac Giang and Bac Ninh, much improved. On the contrary, in Ho Chi Minh City and the surrounding areas, it was still gloomy.
In particular, the July to December 2024 period was the busiest time not only for Vinhomes but for the entire industry to prepare for a new cycle. I expect 2025 to be a year of many changes for the better compared to 2024, with a more even recovery spreading to the southern region and more supply for Ho Chi Minh City and suburban areas.
In addition, an advantage for real estate businesses that the market has not yet realized is construction costs. In 2024, the cost was much lower than in 2022 and 2023. In 2025, the construction cost per square meter of Vinhomes’ products is expected to be much lower than the peak of 2023 and lower than 2024. This is a very good point for property developers and will be reflected in 2025.
In 2024, Vinhomes was a rare listed developer launching products to the market. Those were the Vinhomes Royal Island project (Vu Yen island, Hai Phong city) and the Vinhomes Global Gate project (Dong Anh district, Hanoi). In the southern region, The Opus One apartment subdivision (Vinhomes Grand Park, Thu Duc city), developed by Vinhomes and Japanese partner Samty, was launched on August 28, contributing to the increase in apartment supply for the southern market.
In 2025, we will continue to offer large quantities of products to the market. In the northern region, our company will open for sale projects in Hanoi, Hai Phong and the suburbs of HCMC such as Long An and Can Gio. These are all areas with great housing demand but supply, especially near HCMC, is limited.
Ngo Quang Phuc, general director of Phu Dong Group
Ngo Quang Phuc, general director of Phu Dong Group. Photo courtesy of the company.
By the end of 2024, the real estate market had certain bright spots, but to make a breakthrough, more time is needed. The recovery of the housing segment in large cities will create liquidity and be a driving factor for the market.
In addition, signs of economic recovery and efforts to bring new amended laws such as the Housing Law, Real Estate Business Law, and Land Law to life have contributed to improving investor sentiment and removing legal entanglements.
In 2025, Phu Dong Group has many business plans. Specifically, Q1 is the time when we will hand over houses to customers at the Phu Dong Sky Garden project in Di An town of Binh Duong province. We will also continue to launch the Phu Dong Sky One apartment project, also in Di An.
Regarding new project development plans, we are actively completing the legality of three apartment projects in Di An. In particular, the largest project, about eight hectares, includes apartments and townhouses.
At the same time, we are actively looking to buy land funds to carry out projects in the near future. Currently, we still focus on the Binh Duong market. Our land funds in HCMC are still in the legal completion stage.
Le Nhu Thach, chairman of Bcons Group
Le Nhu Thach, chairman of Bcons Group. Photo courtesy of the company.
For a long time, Bcons Group has focused on the affordable housing segment to be able to access a wider market, creating a foundation for long-term, solid development. Notably, we have never been late in handing over houses to customers and this is also the group’s motto.
It can be seen that currently, the demand for housing is very large, especially in the context of skyrocketing house prices. Affordable apartments are increasingly scarce and those valued under VND1 billion ($39,870) disappeared from the market.
However, the supply of social and affordable housing is still very limited, forcing many people to live in cramped, low-quality rented houses that lack basic amenities, affecting the quality of their life and health.
Given the huge demand, our business wants to invest in the affordable housing segment to meet the needs of the majority of home buyers. Not only meeting the real needs, this segment is also attractive to investors who do not have too much capital and can buy to rent or accumulate assets.
In the coming years, Bcons plans to launch about 12,000 apartments to the market, with the goal of achieving full occupancy rates.
The Thaco – Thái Bình Industrial Park, covering more than 194 hectares with an investment of over VND 2,100 billion, is expected to become operational within this year, according to the development plan.
Recently, provincial leaders of Thái Bình conducted an on-site inspection of land clearance efforts and infrastructure construction progress at the Thaco – Thái Bình Industrial Park located in Quỳnh Phụ District.
To date, Quỳnh Phụ District has completed compensation and land clearance for nearly 192 hectares of agricultural land, involving the land recovery of 1,067 households to hand over to the investor for project implementation.
Currently, the district is focusing on clearing the remaining land, involving 94 households in Lương Cầu Hamlet, An Cầu Commune. At the same time, it is coordinating with the electricity sector to relocate a 220kV high-voltage power line.
On the investor’s side, groundwork construction is underway, including roadbeds, internal roads, stormwater and wastewater drainage systems, and communication infrastructure within the industrial park.
The Thaco – Thái Bình Industrial Park is a specialized high-tech agricultural industrial park proposed by THACO Group (chaired by billionaire Trần Bá Dương) since 2017, originally planned to cover 250 hectares. By July 2017, the provincial authorities agreed to incorporate the project into Thái Bình’s industrial development master plan.
In August 2020, THACO officially broke ground on the industrial park’s infrastructure. A year later, in August 2021, the project’s investment certificate was revised, confirming a total investment of over VND 2,100 billion and a land area of more than 194 hectares. The project is being developed across An Thái, An Ninh, and An Cầu communes in Quỳnh Phụ District.
According to the roadmap, the investor is determined to complete and officially launch the project in 2025.
The Thaco – Thái Bình Industrial Park is designed as a dedicated high-tech agricultural zone, featuring various functional subdivisions including an administration center, agro-food processing zone, high-tech agricultural training center, experimental farms, agricultural materials production area, and a cargo transport port.
This project is considered one of the key developments in Thái Bình Province, playing a crucial role in the region’s socio-economic growth strategy.
In an era where sustainability is not just a choice but a requirement, carbon labelling is emerging as a crucial factor for exporters.
Vu Trung Kien, director Climate Change Resilience Centre
Countries like the US and the European Union are implementing stringent carbon regulations, such as the EU’s Carbon Border Adjustment Mechanism and increasing scrutiny on supply chain emissions.
Vietnamese businesses that fail to adopt carbon labelling risk losing access to lucrative markets. However, those that proactively integrate carbon footprint transparency into their products can gain a competitive advantage, enhance brand reputation, and secure long-term profitability.
Across the world, forward-thinking countries have embraced carbon labelling as a strategic tool for trade success. These efforts have not only helped businesses comply with regulations but have also opened doors to new investment and consumer markets.
Japan has implemented a government-backed carbon labelling programme that allows companies to display detailed carbon footprint information on their products. This has strengthened consumer trust and made Japanese goods more attractive in environmentally conscious markets such as the EU and North America.
The South Korean government incentivises businesses to adopt carbon labelling through tax benefits and green export support schemes. Companies that participate gain access to new trading partners, particularly in Europe, where sustainable supply chains are becoming the norm. Thailand, a key competitor to Vietnam, has integrated carbon labelling across industries such as food processing, textiles, and electronics. Thai exporters, particularly in agriculture, now benefit from preferential treatment in European supermarkets and trade agreements.
These case studies highlight an important lesson: carbon labelling is not just about compliance – it is a business strategy that enhances market access, builds consumer confidence, and future-proofs exports.
For businesses in Vietnam, waiting until carbon labelling becomes a legal requirement would be a mistake. Many international corporations have already set ambitious sustainability targets, requiring suppliers to provide verifiable carbon footprint data. Voluntary carbon labelling can position Vietnamese enterprises as reliable, future-ready partners.
It works by companies conducting a life cycle assessment to measure emissions from production to disposal. Products are labelled with a carbon footprint score, helping consumers and businesses make informed choices. Labels are often verified by third-party certifiers to ensure credibility and compliance with global standards.
The benefits include a boost for green supply chains. Companies like Nestlé and Unilever prioritise suppliers that provide carbon footprint transparency. Vietnamese food and beverage exporters can gain an edge by aligning with such demands.
Businesses with carbon-reduction strategies attract funding from international banks and investors that focus on increasing environmental, social, and governance (ESG) investment.
It also leads to improved consumer trust and higher sales. Studies indicate that climate-conscious consumers prefer labelled products. In markets like the EU, organic rice, seafood, and textiles from carbon-labelled brands command higher prices.
For Vietnamese companies looking to integrate carbon labelling into their strategy, a step-by-step approach can make the transition smooth and effective.
Pilot carbon labelling programmes in key sectors are critical, with a focus on industries where carbon labelling is already gaining momentum, such as textiles, seafood, agriculture, and furniture.
The process must start with one or two high-export products and conduct a carbon footprint analysis to understand emissions sources. Industry associations must also work with international partners to ensure the label aligns with EU and US standards.
Collaboration with certification bodies is also key, and partnering with recognised organisations such as the Carbon Trust (UK), TÜV Rheinland (Germany), or SGS (Switzerland) for certification is advised, as is engaging with Vietnamese regulatory bodies to advocate for government incentives similar to South Korea’s model.
Another vital part of the process is to leverage green financing and government incentives to access ESG-linked loans and grants that support supply chain improvements. Alongside this, there needs to be a move to propose carbon labelling incentive programmes through the Vietnam Chamber of Commerce and Industry or the Ministry of Industry and Trade.
The future of Vietnam’s export competitiveness is green. The world is moving towards sustainable trade, and carbon-labelling is no longer optional for businesses that want to thrive in international markets. By learning from successful global initiatives, Vietnamese companies can turn carbon transparency into an economic advantage rather than a compliance burden.
The time to act is now. Companies that lead in carbon labelling will not only future-proof their businesses but also shape Vietnam’s reputation as a responsible trade leader.
In the first quarter of 2025, an additional 588 million USD in foreign direct investment (FDI) poured into Binh Duong Province’s industrial parks, marking a 232% increase compared to the same period in 2024 and reaching 53.43% of the 2025 annual plan, as reported by the provincial Management Board of Industrial Parks on March 26.
Of the 588 million in FDI USD invested in industrial parks during the first quarter, there were 25 new investment projects with a total registered capital of more than 60.2 million USD and 26 projects with additional capital adjustments, contributing nearly 528 million USD in increased capital.
With this positive investment attraction in the first quarter, industrial parks in Binh Duong have so far attracted 3,252 active projects, including 2,561 FDI projects with total registered capital of 31.57 billion USD and 691 domestic investment projects with total registered capital of 93.664 trillion VND.
According to the Management Board of Industrial Parks in Binh Duong, 10 new projects have become operational in the first quarter. Currently, the province’s industrial parks have 2,706 active business and production projects, including 507 domestic projects and 2,199 FDI projects.
With effective operations, the estimated business and production targets for the first quarter of 2025 in the province’s industrial parks exceeded 11 billion USD, increasing by 7.72% compared to the same period last year and reaching 31.49% of the annual plan. Export turnover surpassed 6.34 billion USD, up 9.22% year on year, achieving 25.36% of the annual plan. Taxes and budget contributions reached nearly 175.4 million USD, increasing by 10.23% year on year and fulfilling 25% of the annual target.
Binh Duong currently has 29 industrial parks with a total planned area of 12,746 hectares. Of which, 28 industrial parks are already operational, covering a total of 12,046 hectares.
According to the Binh Duong Provincial Master Plan for 2021-2030, with a vision to 2050, which was approved by the prime minister, the province is planned to develop 48 to 50 industrial parks with a total planned area of 25,000 hectares.
