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Mariott International expands portfolio in Vietnam

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Mariott International is actively expanding its portfolio in Vietnam with 25 open properties across 10 brands in 12 destinations across the country as the end of 2024. Duke Nam, area vice president, South Korea, Vietnam and Philippines talked about its development strategy in Vietnam.

Mariott International expands portfolio in Vietnam
Duke Nam, area vice president, South Korea, Vietnam and Philippines

How does this reflect the role of the APEC market in Marriott’s development strategy, particularly in Vietnam?

Vietnam remains a key strategic market where Marriott International is committed to long-term investment. In 2024, Marriott set records in the APEC region with 109 deals across 11 markets, adding 21,439 rooms and introducing several new brands.

Last year, Vietnam welcomed an estimated 17.5 million international visitors, a 38.9 per cent increase from 2023, while domestic tourism reached approximately 110 million, growing by 1.6 per cent year-over-year, according to the General Statistics Office. This momentum, coupled with continuous infrastructure improvements–including highways, railways, and new airports–is creating significant opportunities in both domestic and international tourism.

In 2024, Marriott signed five new properties representing 1,891 rooms in Vietnam, bringing its development pipeline to 54 properties and 16,448 rooms. With its expanding portfolio, Marriott ended the year with 25 open properties across 10 brands in 12 destinations.

Building on this strong growth trajectory, Marriott will continue expanding its footprint with a diverse portfolio ranging from midscale to luxury. The goal is to meet the evolving needs of travellers while contributing to Vietnam’s tourism and hospitality landscape.

In 2025, Marriott International plans to open JW Marriott Cam Ranh Resort & Spa and Bac Ninh Marriott Hotel. Additionally, Courtyard by Marriott will make its debut in Vietnam with a new hotel in Danang. What does this mean for Marriott’s operations in Vietnam?

These openings are part of a broader expansion strategy to bring Marriott’s leading brands to new destinations, including both established and emerging markets.

This year, at least five new hotels and resorts will open, adding more than 1,100 keys in key locations such as Cam Ranh and Nha Trang, regional hubs like Can Tho, and emerging business destinations such as Bac Ninh.

Among the most notable projects is JW Marriott Cam Ranh Resort & Spa, the fourth JW Marriott luxury hotel in Vietnam. The property will feature 258 spacious rooms, pavilions, and villas ranging from one to four bedrooms, all with stunning beach views. Additionally, Courtyard by Marriott Danang Han River will become the first Courtyard by Marriott branded hotel in Vietnam. Located in a prime downtown setting overlooking the Han River, the hotel will feature 296 well-equipped rooms and suites along with extensive business, leisure, and event facilities.

Marriott International has over 50 hotels and resorts in its Vietnam pipeline, which will more than double its nationwide portfolio in the coming years. As the company expands its presence, it remains focused on broadening its portfolio of best-in-class brands and unique travel experiences, catering to a diverse range of travelers and purposes.

Beyond these new projects, could you share Marriott’s strategic direction in Vietnam?

Marriott remains committed to growth in Vietnam through strategic partnerships, strengthening existing brands while introducing new ones across various market segments. The company aims to ensure a diverse range of accommodation options, from midscale to luxury, to meet rising demand.

Beyond key destinations such as Hanoi, Ho Chi Minh City, Nha Trang, Danang, and Phu Quoc, Marriott is actively exploring opportunities in emerging markets. The opening of JW Marriott Cam Ranh Resort & Spa is expected to boost demand for luxury accommodation and engage more high-spending, long-stay travelers to the region. Meanwhile, Bac Ninh is emerging as a new business hub in the north, drawing growing interest from both tourists and investors.

How do you assess Vietnam’s tourism market? Which segments are most attractive to Marriott, and why?

Vietnam remains one of the most dynamic tourism markets in the APEC region, demonstrating a strong post-pandemic recovery. This growth is expected to continue in 2025, with international arrivals projected to reach a record high of 22–23 million, while domestic tourism continues to expand, supported by improved transportation infrastructure and the development of key travel destinations.

According to the General Statistics Office, Vietnam welcomed 2.07 million international visitors in January 2025, a sharp 36.9 per cent increase year-over-year. Strong arrivals from key markets such as China, South Korea, Taiwan, and India indicate that the upward trend is set to continue.

The luxury segment will be a key driver of Vietnam’s tourism industry. According to Marriott International’s “Emerging Luxury Travel Trends in Asia-Pacific” report, experiential travel—focused on gastronomy, nature, and wellness–is increasingly attracting premium travellers. Vietnam is well positioned to cater to this demand, and Marriott’s luxury brands will continue expanding in major destinations such as Hanoi, Danang, Ho Chi Minh City, and Phu Quoc.

What challenges does Marriott face in expanding its operations in Vietnam, and what recommendations do you have to facilitate growth?

Vietnam’s tourism industry benefits from strong government leadership, with major investments in transport infrastructure, tourism promotion, and destination development driving sustained growth. These efforts position the country as an emerging powerhouse in the region.

However, as with any fast-growing sector, there are challenges that need to be addressed to ensure long-term success. The rising cost of domestic flights, particularly during national holidays, may encourage more Vietnamese travellers to choose outbound destinations. Additionally, competition from well-established tourism markets in neighbouring countries remains an ongoing challenge.

Nonetheless, ongoing initiatives aimed at improving these areas reflect Vietnam’s commitment to enhancing its global competitiveness and solidifying its position as a top-tier travel destination.

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Muong Thanh Tet preserves authentic identity

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The entire Muong Thanh hotel chain will light up with vibrant colours to welcome Muong Thanh Tet, which will take place on March 12.

Muong Thanh Tet preserves authentic identity

Muong Thanh Tet 2025 marks a new milestone for Muong Thanh Group. This unique celebration represents a crystallisation of the cultural essence of diverse ethnic groups from the highlands, creatively and wholeheartedly reimagined by Muong Thanh Group.

It is a distinctive gift offered to visitors of the hotel chain, serving as a bridge to connect travellers to Vietnamese culture, and is a testament to the vision of a brand that is deeply committed to preserving and spreading the cultural values of a community.

Muong Thanh Tet: The Dawn of brilliance - preserving authentic identity
Traditional ethnic dance

Stepping into the group’s 61 hotels, visitors will feel as though they have entered a cultural space rich with the charm of the northwest highlands. Pure white flowers will accentuate the vivid backdrop of brocade fabrics, graceful Xoe and Sap dances, and hearty laughter from the traditional “nem con” (ball-throwing) game. All will come together to create a lively and captivating picture of Muong Thanh Tet.

Guests will have the chance to savour highland specialities such as aromatic five-colour sticky rice, smoked buffalo meat, fragrant Pa Pinh Top (grilled stream fish), and rich, tender local pork, among others. Each dish carries its own unique flavour and story, enriching the cultural experience for visitors.

While still deeply honouring the cultural identity of Vietnam’s ethnic groups, this year’s Muong Thanh Tet also reflects an alignment with modern trends; an integration without losing its essence. This demonstrates a determination to maintain its position as the “largest private hotel chain in Indochina” with a spirit of independence and unity, ensuring the Muong Thanh brand retains its distinct and unique character.

Muong Thanh Tet is not only a celebration of the iconic beauty of the northwest mountains and forests, but also a bold affirmation of the Muong Thanh Group’s relentless ambition to rise. Like the ban flower, which braves the mist and cold winds to bloom proudly, the group has overcome all challenges to assert its position and spread beautiful cultural values across the nation and to international friends.

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FPT offers AI to Indonesia’s largest oil company Pertamina

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FPT has entered a partnership agreement with Indonesia’s state-owned oil and natural gas corporation, Pertamina, to drive AI-powered innovation in the energy sector.

FPT offers AI to Indonesia’s largest oil company Pertamina

The signing ceremony took place on March 10 during the official state visit of Party General Secretary To Lam to Indonesia, highlighting the strengthening cooperation between the two nations in technology and energy.

According to the agreement, FPT will provide advanced AI technologies to optimise asset inspection and maintenance across Pertamina’s operations. The project focuses on two key areas: enhancing asset reliability and improving workplace safety. AI technology developed by FPT in collaboration with Pertamina Marine Engineering will be deployed on Pertamina Hulu Energi Offshore Southeast Sumatra platforms to analyse data collected from drones, detecting anomalies, leaks, and structural damage to ensure the integrity of offshore assets. Additionally, at Pertamina Drilling Services Indonesia drilling sites, AI-powered systems will monitor compliance with personal protective equipment regulations, helping minimise risks and maintain a secure working environment.

Nguyen Van Khoa, CEO of FPT Corporation, said, “Leveraging our expertise, experience, and advanced AI infrastructure and ecosystem, FPT aims to drive comprehensive digital transformation for Pertamina, Indonesia’s national oil and gas corporation, while playing a key role in realising the AI goals outlined in Indonesia’s National AI Strategy 2020-2045. This collaboration also creates opportunities for FPT to expand our expertise beyond energy into other sectors such as education, telecommunications, and agriculture.”

“The AI-Based Monitoring and Inspection System for Oil and Gas Platforms, developed in collaboration with FPT, is one of Pertamina’s key strategies and main focuses in enhancing asset integrity and operational efficiency in offshore upstream activities,” said I Ketut Laba, president director of PT Pertamina Trans Kontinental.

FPT entered the Indonesian market in 2017 and has since then collaborated with top Indonesian enterprises across energy, banking and finance, and telecommunications. The company boasts over 200 experts across two major offices, with a third planned for opening in Yogyakarta this year to support the growing demand for digital transformation in Indonesia.

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National Assembly Standing Committee approves 30 per cent land rent cut

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At the 43rd session of the Standing Committee of the National Assembly, delegates unanimously approved a decree detailing the implementation of the backdated 2024 land rental reduction bill.

On the morning of March 11, the government sought the Standing Committee’s approval for a 30 per cent reduction in land rental fees for 2024, citing persistent economic difficulties both domestically and internationally.

The measure aims to help businesses to recover while assisting individuals and organisations in localities severely affected by natural disasters and climate change last year.

Deputy Minister of Finance Bui Van Khang stated that the policy is expected to reduce land rental revenues by approximately $160 million, equivalent to the estimated 2023 land rent reduction of 30 per cent nationwide, accounting for about 0.26 per cent of total budget revenue.

“The reduction will not significantly impact overall state budget revenue but will have a substantial effect on the recovery and development of production and business,” added Khang. “This will, in turn, boost state budget revenue from taxes, such as personal income tax and corporate income tax, to offset the shortfall caused by the bill.”

Deputy minister of MoF Bui Van Khang speech at the Standing Committee of the National Assembly meeting. Photo: National Assembly
Deputy Minister of Finance Bui Van Khang at the Standing Committee of the National Assembly’s meeting. Photo: National Assembly

The land rental reduction policy was previously implemented from 2020 to 2023. On average, land and water surface rental fees were reduced by approximately $116 million per year.

From 2021 to 2023, the annual reduction increased to $149 million, contributing significantly to supporting businesses, organisations, households, and individuals in resuming production and business after the Covid-19 pandemic.

In a prior review, Phan Van Mai, Chairman of the National Assembly’s Economic and Financial Committee, noted that most committee members agreed with continuing the land rental reduction policy in 2024.

“However, since the 2024 fiscal year has already ended, the government’s delayed submission of this proposal to the Standing Committee creates difficulties in collecting, paying, refunding, or imposing penalties for late land rental payments,” said Mai.

Mai urged the government to clarify whether this policy would continue in the coming years to avoid repeated procedural delays and redundant administrative processes.

Phan Van Mai, chairman of the National Assembly's Economic and Financial Committee speech at the Standing Committee of the National Assembly's meeting. Photo: National Assembly
Phan Van Mai, Chairman of the National Assembly’s Economic and Financial Committee. Photo: National Assembly

Nguyen Dac Vinh, Chairman of the National Assembly’s Committee for Culture, Education, Youth and Adolescents, expressed concern that the 2024 land rental reduction policy was being proposed and implemented in 2025.

“In this regard, the Economic and Financial Committee recommends that the government clarify the impact of the revenue reduction on the state budget, as well as how to address arising issues when implementing the 2024 land rental reduction policy in 2025,” added Vinh.

Explaining the delay, deputy minister Khang noted that given the economic difficulties businesses faced in 2024, the government had already extended the deadline for land rental payments until the end of last year.

As a result, most eligible entities had not yet made their payments, meaning the reduction could still be applied without significant obstacles.

“For organisations and businesses that have already made their payments, the reduction will be deducted from their land rental fees for the following year,” Khang added. “In this proposal, the government is also seeking approval from the Standing Committee of the National Assembly to proactively implement land rental exemptions and reductions from 2025 onward, based on actual economic conditions.”

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