Foodex Japan 2025 saw the participation of companies from 68 countries and territories, with over 3,100 booths covering a total exhibition area of nearly 30,000 square metres.

As part of the National Trade Promotion Programme, the Agricultural Trade Promotion Centre of the Ministry of Agriculture and Environment has selected 27 of the top companies in the agricultural sector to participate in showcasing their flagship products.

The Vietnamese booth covered an area of 210 sq.m, featuring popular products with export potential that offer competition in the Japanese market such as vegetables, processed and canned fruits, cashew nuts, pepper, cinnamon, dipping sauces, rice and rice products, dairy products, and confectionery of all kinds such as cocoa and chocolate.

Nguyen Thi Yen, deputy director of the Agricultural Trade Promotion Centre, explained that companies participating in Foodex Japan are those that have already established a certain presence in the Japanese market.

“Through Foodex Japan, Vietnamese firms have the opportunity to penetrate and explore the Japanese market, thereby increasing exports of agricultural, food, and seafood products to this market,” said Yen.

The Asia Ingredients Group (AIG) introduced typical products from Vietnam at the event, such as concentrated juices, purées, canned coconut water, and dried fruits. These products are researched and produced by AIG from high-quality agricultural sources grown in renowned regions of Vietnam.

“The AIG booth has attracted the interest of partners and customers from Japan, and many other countries. This is an opportunity for us to bring our products into the supermarket system, retail chains, and food industry in Japan. Meeting the strict standards of Japan will strengthen AIG’s reputation, laying a solid foundation for international market expansion plans and contributing to enhancing the position of Vietnam’s food ingredient industry,” an AIG representative said.

In the Japanese market, AIG has a strategic partnership with Marubeni – a top Japanese trading and industrial group with a supply network in many countries around the world.

The Japanese market, with its immense consumption and crucial role in regional free trade agreements such as the Regional Comprehensive Economic Partnership, will help AIG connect supply and demand with potential markets in the region and around the world.

AIG has supplied food ingredients to the top brands in Vietnam for the past 23 years and has been researching and developing product systems for the global market.

With a network of over 300 international partners, AIG currently supplies and distributes more than 1,500 types of ingredients and product systems to over 40 countries and territories across five continents. AIG has established its presence in challenging markets such as the US, Europe, Australia, South Korea, China, and Malaysia.

Foodex Japan 2025 is a large-scale food and beverage trade event in Asia with the participation of over 3,000 reputable brands from 68 countries and territories, along with more than 76,000 visitors.