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Hanoi’s serviced apartment sector benefits from surging FDI

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The serviced apartment market in Hanoi is continuing to grow robustly due to a strong inflow of foreign direct investment (FDI) and a boom in industrial zones.

Hanoi’s serviced apartment sector benefits from surging FDI
Photo: baodautu.vn

Hanoi brought in more than $2.16 billion in FDI in 2024, up 30 per cent on-year, placing fifth nationwide.This, combined with the expansion of industrial zones (IZs) around Hanoi, has resulted in a large number of foreign experts, engineers, and technicians coming to work and live in the region, leading to a sharp increase in demand for serviced apartments.

In 2024, Hanoi was home to 10 operating IZs covering 1,348 hectares with high occupancy rates, attracting both foreign and domestic investments, and the city is aiming to add eight more by 2030.

Neighbouring Bac Ninh province has approved up to 6,000 businesses to employ foreign workers, with nearly 15,000 individuals granted or renewing work permits.

Matthew Powell, director of Savills Hanoi, emphasised that the expansion and development of IZs, along with strong FDI inflows, has led to a sharp rise in demand for serviced apartments.

The demand, however, is primarily found in Hanoi’s market due to limited supply and the lower quality of serviced apartments in surrounding areas, while foreign professionals usually have specific accommodation requirements related to quality and services.

“As a result, demand for expatriate housing remains concentrated in Hanoi, where residents have easy access to diverse amenities and high-quality housing options. The market has also recorded an increase in rental demand, particularly as housing demand remains high while property prices continue to be elevated,” he said.

By the end of 2024, the total supply of serviced apartments in Hanoi had reached approximately 6,346 units across 64 projects, maintaining stability on-quarter and increasing by 3 per cent on-year after Swiss-Belresidences Hanoi, a serviced apartment venture in the capital city, became operational last June.

The occupancy rate increased by 2 per cent on-quarter and 84 per cent on-year. A and B-Grade apartments experienced higher occupancy rates, while C-Grade apartments saw a slight decline of 2 per cent.

The average rent increased by 1 per cent on-quarter and 2 per cent on-year, reaching nearly $24 per square metre per month.

Powell also stated that in the forthcoming years, about 20 projects are expected to come onto the market, providing nearly 4,100 new serviced apartments. In 2025 alone, seven new projects will contribute 2,889 units, with the Tay Ho View Complex projected to offer the largest supply of Grade A apartments.

Of the future supply, 83 per cent will be located in the inner city, while the remaining 17 per cent will be to the west.

International operators are optimistic about the market’s growth potential, with their dominance in the serviced apartment segment projected to account for 87 per cent of future supply.

Notable international brands actively participating in this market include The Ascott, Lotte Group, Parkroyal Serviced Suites Hanoi, Shilla Hotels & Resorts, Hilton, and Hyatt.

According to the Foreign Investment Agency under the Ministry of Finance, by the end of February, total FDI in Vietnam had surpassed $6.9 billion, up 35.5 per cent on-year.

During the period, Hanoi alone had attracted more than $1.1 billion, up 2 per cent on-year. This included 51 newly registered projects with a total capital of $20.1 million, 24 projects with supplemental capital totalling $1.038 billion, and 52 cases where foreign investors either contributed capital or acquired shares, amounting to $42.7 million.

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VPBank builds digital branchless bank to serve millions of customers

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To realise the dream of developing comprehensive AI, a single organisation is not enough, but it is vital to create a seamless and strong digital ecosystem with thorough investment, according to Bui Hai Quan, vice chairman of the Board of Directors at VPBank, at the AI-Semiconductor Conference (AISC 2025) in Hanoi on March 12.

For the first time, an international conference on AI and semiconductors was held in Vietnam with global names like Google, Nvidia, IBM, Meta, Intel, TSMC, Samsung, MediaTek, Tokyo Electron, and Panasonic, among others

The conference was attended by large enterprises such as VPBank, FPT Corporation, IBM, and VNPT, gathering more than 1,000 influential leaders and experts. AISC 2025 focused on discussions about new technology trends in AI and semiconductors, best practices from large organisations, and cross-border business opportunities.

At the conference, VPBank’s leader delivered a keynote speech sharing the experience of a Vietnamese bank in developing AI applications.

VPBank builds digital branchless bank to serve millions of customers
Bui Hai Quan, vice chairman of the Board of Directors at VPBank, shared the trends of adopting technologies in the finance and banking sector

According to Quan, banks in the future will be intelligent, proactive, and highly personalised to enhance efficiency, security, and customer engagement. AI-based financial ecosystems not only predict customer needs but also encourage financial inclusion, improve risk management, and build deeper customer relationships.

“Recognising the role of technology and AI early, VPBank has opted for mastering technology, not merely following the market,” Quan said.

VPBank’s strategy focuses on creating a seamless digital ecosystem that connects various member companies across banking, consumer finance, securities, digital insurance, and some other multiservice platforms. All member companies are technology-centric.

Cake by VPBank is a typical example of a digital bank without brick-and-mortar branches. Launched in 2021, Cake by VPBank serves five million customers with only 250 employees, processing 700,000 credit applications monthly.

The company’s success lies in the adoption of technologies, especially AI, since its inception. Cake uses over 20 score models to evaluate customer behaviour. They are also the first digital bank in Vietnam to have developed its own large language model (chatbot). In February 2025, Cake was ranked among the ‘World’s Top 100 Digital Banks’ for 2025 and honoured as ‘Best Digital Bank in Vietnam’ by The Asian Banker Global.

With a clear and consistent strategy, VPBank also made great strides in other digital initiatives, making a positive contribution to the ecosystem. VPBank NEO boasts over 10 million users and handles 600 million transactions annually.

OPES, a digital insurer in the non-life sector, posted a revenue of $102 million in 2024 with only 110 employees. Be has transformed a ride-hailing app into a leading superapp fully operated by Vietnamese, serving 12 million users with tens of millions of transactions monthly.

According to VPBank’s representative, the bank clearly defines its strategic vision of becoming a bridge to Vietnam’s deep integration into the world through powerful digital platforms. The bank will bring the most advanced technologies to Vietnam while introducing Vietnam’s technology capacity and innovation to the world.

Sharing the opportunities in a new era, Christopher Nguyen, founder of Aitomatic and co-organiser of AISC 2025, stressed that Vietnam was facing a “once-in-4,000-years” opportunity to develop AI and semiconductors.

VPBank builds digital branchless bank to serve millions of customers
Christopher Nguyen, founder of Aitomatic

Christopher Nguyen said, “The Vietnamese government’s efforts to encourage AI and semiconductor development demonstrate the right direction, aligned with a global technology value chain shift.”

“The combination of national vision and international investment needs from developed economies such as the US, Japan, and South Korea has opened up important opportunities for the development of the AI and semiconductor industries in Vietnam,” he added.

Vu Quoc Huy, director of the National Innovation Centre (NIC), said, “With the aspiration to transform Vietnam into a base for global technology development, the government is making efforts to encourage innovation and develop the high-tech industry, especially AI and semiconductors.”

“In the semiconductor industry, the government has set a goal to develop a high-quality workforce by 2030 in collaboration with global partners, institutes, and schools to nurture talent. As for AI, NIC is working with partners to develop open-source software, expected to be announced on March 14.”

“We hope international partners continue to explore opportunities in Vietnam while creating the most favourable conditions for development. AISC 2025 lays an important foundation for exchanges and shapes the future of the semiconductor industry.”

The opening session of AISC 2025 also offered academic perspectives on the intersection of AI and semiconductor technology from scientists.

Anna Goldie from Google DeepMind spoke about AlphaChip – a revolutionary advancement in AI-driven microchip design by Google. Pioneering researchers from Stanford University and the University of Warwick presented cutting-edge studies on AI-applied IC design, scaling semiconductor production, and the potential of Large Language Models in specialised fields.

At the end of the session, for the first time in Vietnam, participating companies took part in the Startup Pavilion – an international ‘Shark Tank’ scheme, where leading investment funds can directly evaluate innovative ideas.

The platform enables domestic technology firms to quickly connect with senior leaders, pitch their projects within a limited timeframe, and secure key agreements during the conference, paving their entry into the global technology market.

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Differences are advantage for New Zealand relations

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In light of the establishment of a comprehensive strategic partnership early this month, New Zealand and Vietnam stand to enjoy more robust economic relations. Warrick Cleine, chair of the New Zealand Chamber of Commerce in Vietnam, talked with VIR’s Thanh Van about the future prospects of bilateral economic ties.

Could you comment on the important milestone of New Zealand and Vietnam upgrading ties to a comprehensive strategic partnership (CSP)?

Differences are advantage for New Zealand relations
Warrick Cleine, chair of the New Zealand Chamber of Commerce in Vietnam

This is a special year for New Zealand and Vietnam, marking 50 years of diplomatic relations, and coming at a time that many of the two countries areas of common interest are under threat.

Prime Ministers Pham Minh Chinh and Chris Luxon shook hands on February 27 on the visit of the latter to Hanoi, confirming the culmination of many years of hard work to realise the CSP.

This is not new for Vietnam. The country has been working hard to build stronger diplomatic and economic relationships with many partners, and the CSP framework has been helpful to differentiate the various relationships. This provides focus for both officials and business leaders in each country, and should over time deliver outsize economic, cultural, political, and social benefits to the two countries.

How does this elevation unlock new opportunities?

On the face of it, New Zealand and Vietnam are very different. Vietnam sits at the heart of Asia, a fast-growing economy of 100 million people, with an ambitious industrial strategy and increasing importance as a manufacturing hub for global exporters.

New Zealand, on the other hand, is a remote western liberal democracy located in the South Pacific, a member of the Commonwealth with just over five million people, and the majority of exports related to primary production in the agricultural, horticultural, and seafood industries.

However, this hides the intense common interest that both countries have as smaller, export trading nations, in preserving and promoting the rules based global trading order, particularly through multilateral organisations such as the World Trade Organization, and through the mutual entry and recognition of free trade agreements.

Vietnam and New Zealand worked hard to maintain momentum for the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, signalling common interest in high value and mutually respectful trade relationships. As the new US administration further shakes up the global trade arena, such relationships and common missions take on new and urgent importance.

What is the outlook of economic and business activities between New Zealand and Vietnam under this new arrangement?

It is the differences between the two countries that compel a closer relationship. Vietnamese consumers love the sort of clean, green, and healthy produce that New Zealand is so great at making. This drove New Zealand exports to Vietnam over the $1 billion mark last year, and encouraged over 8,000 Vietnamese to visit New Zealand, despite the costs and challenges of doing so.

New Zealand’s world-class English language education system is also appealing to Vietnamese students, with 1,800 of them currently studying in the country.

On the other hand, Kiwis love buying Vietnamese-made products, validating the countries push to become a manufacturing powerhouse, with over $1.7 billion of exports last year, mostly in electronic goods, footwear, clothing, and machinery.

New Zealanders recognise the value of growing economic, cultural, and social relationships with Asia. According to a recent survey by the Asia New Zealand Foundation, two-thirds of Kiwis see Vietnam as important to New Zealand’s future. The announcement by Vietjet that they will commence four weekly direct flights from Ho Chi Minh City to Auckland from September 2025 will only see this increasing, as more Kiwis and Vietnamese have the opportunity interact with each other.

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Hanoi aims to turn polluted To Lich River into green space

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The Hanoi People’s Committee has also given in-principle approval to a wastewater system project in the West Lake area, with an estimated budget of over 99 billion VND (3.88 million USD) funded by Tay Ho district.

Hanoi aims to turn polluted To Lich River into green space
To Lich River (Photo: VNA)

Hanoi – The People’s Committee of Hanoi has given the greenlight to Sun Group Joint Stock Company’s plan to transform the polluted To Lich River into a green space, creating a landscape and ecological highlight to serve the community.

Relevant units were asked to refine technological solutions for cleaning the riverbed and restoring the river’s bottom. Furthre research will also be conducted to explore ways to use the river as a water storage area during flooding, as part of the broader Capital Drainage Planning.

The municipal People’s Committee has also given in-principle approval to a wastewater system project in the West Lake area, with an estimated budget of over 99 billion VND (3.88 million USD) funded by Tay Ho district.

The project, set to run from 2025 to 2027, will develop a wastewater collection system and pumping stations to connect to the existing West Lake wastewater collection network in two phases. This initiative will lay the groundwork for a fully separate wastewater drainage system for the lake’s surrounding area.

Beyond improving the area’s drainage capacity, the project aims to resolve the issue of wastewater pollution flowing into West Lake, contributing to the restoration and enhancement of the local environment.

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