With ambitions to lure up to 23 million international visitors this year, Vietnam is intensifying efforts with an expanded visa exemption policy and strengthened international promotional campaign.
As part of its bid to attract foreigners, Vietnam has introduced targeted visa exemptions under a tourism stimulus programme, with the government approving the granting of visa-free entry to citizens of Poland, the Czech Republic, and Switzerland for up to 45 days.
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Vietnam rolls out visa-free travel for select European nations, photo: freepik.com |
The policy, effective from March 1 through to the end of the year at least, applies to all passport holders travelling under official tours operated by international travel agencies in Vietnam.
Nguyen Manh Tung, founder of Czech Viet Company, lauded the visa exemption policy, calling it a pivotal move that eliminates bureaucratic hurdles and simplifies travel planning for visitors from these markets.
“The policy is not just about increasing tourist numbers – it is about fostering longer stays and boosting visitor spending,” Tung said. “These travellers are high-spending tourists who gravitate towards premium accommodations, luxury resorts, and immersive cultural experiences. They demand top-tier service, unique experiences, and seamless travel logistics.”
Beyond tourism, Tung emphasised the broader economic ripple effects of the policy. “Visa liberalisation does not just draw in more tourists, it fuels consumer spending, energises the service sector, and opens new doors for collaboration between Vietnam and European nations,” he said. “This is a promising development, one that reinforces Vietnam’s status as a rising global travel hotspot.”
Poland and the Czech Republic are among Vietnam’s leading trade partners in Central and Eastern Europe. In 2024, Vietnam welcomed approximately 50,000 Polish tourists and around 25,000 Czech tourists. Switzerland, a member of the European Free Trade Association, is also a crucial economic partner, ranking as the sixth-largest European investor in Vietnam with registered capital of approximately $2.1 billion.
The overall tourism stimulus directive was underscored by Prime Minister Pham Minh Chinh during a government conference with local authorities on February 21 in Hanoi, who emphasised the need for a multi-faceted approach. Strengthening domestic consumption, boosting consumer demand, and refining tourism policies are central to the vision, he said.
The government will also aim to implement tax and credit policies to enhance purchasing power, stimulate consumer spending, and drive domestic tourism.
In 2024, Vietnam welcomed over 17.5 million international travellers – a 39.5 per cent increase from the previous year. Domestic tourism remained robust, drawing 110 million local travellers, while total industry revenue reached approximately $33.6 billion.
This momentum has continued into 2025. According to the Vietnam National Authority of Tourism (VNAT), the number of international arrivals in January alone reached nearly 2.1 million – an 18.5 per cent increase from the previous month and a 37 per cent jump from the same period in 2024. This record-breaking figure surpassed Vietnam’s previous high of nearly 2 million international visitors in January 2020.
Meanwhile, Google data indicates that international searches for accommodations in Vietnam surged by as much as 30 per cent between late November 2024 and January 2025 compared to the same period a year earlier. By mid-February, search volume had increased by up to 45 per cent. Top source markets include the United States, Australia, India, Japan, South Korea, Singapore, the United Kingdom, Canada, Germany, and Malaysia.
“The surge in international visitors demonstrates that Vietnam’s tourism strategy is on the right track,” said Ha Van Sieu, deputy director of the VNAT. “This includes restructuring the tourist market, innovating tourism products, and implementing effective promotion efforts both on-site and through digital platforms.”
Hynek Kmonicek, Czech Ambassador to Vietnam
This implementation marks a long-awaited positive step in Vietnam’s visa policy. While Vietnam previously granted visa exemptions to countries with minimal tourist contributions, key European markets, such as the Czech Republic, were left out.
The new resolution seeks to correct this imbalance, but its primary beneficiaries appear to be travel agencies rather than individual tourists, as it applies only to those booking trips through licensed Vietnamese agencies. Given that most Czech travellers book through Czech agencies, the applicability of this policy remains uncertain. To ensure its effectiveness, we are actively collaborating with Vietnamese authorities to prevent any misunderstandings on both sides.
For the visa-free system to truly maximise its impact, complementary measures are essential. Our goal is to significantly increase Czech tourist arrivals, and a critical factor in achieving this is the long-anticipated direct flight connection between Hanoi and Prague, expected to launch in November this year.
However, it is perplexing that the policy is currently only valid until that same month, limiting its potential. A longer exemption period would not only enhance the success of the direct flight but also provide a stable foundation for long-term tourism growth. |