The serviced apartment market in Hanoi experienced significant growth in 2024, driven by strong foreign direct investment (FDI) flows, while it faced challenges from declining FDI and increasing competition in Ho Chi Minh City.
A serviced apartment at the SwissBelresidences Hanoi project by Swiss-Belhotel International. Photo courtesy of Epic Tower.
In 2024, Vietnam attracted a total of $38.2 billion in registered FDI. The FDI disbursement reached $25.4 billion, a 9% year-on-year increase and an all-time high.
The influx of FDI led to a substantial number of foreign experts and workers living and working in Vietnam, boosting the growth of serviced apartments, particularly in Hanoi and HCMC.
However, this segment showed contrasting trends in the two major cities.
According to a Savills Vietnam report, the total serviced apartment supply reached 6,246 units from 64 projects, maintaining stability quarter-on-quarter and increasing by 3% year-on-year, after the SwissBelresidences Hanoi project began operation in Q3/2024.
Occupancy rates rose 2 percentage points quarter-on-quarter and year-on-year to 84%. In particular, A- and B-grade apartments had higher occupancy rates quarter-on-quarter, while C-grade ones saw a 2-percentage-point decline.
Average rent climbed by 1% quarter-on-quarter and 2% year-on-year, reaching nearly VND600,000 ($23.5) per square meter per month. Grade C was the only segment to experience a decrease in rental prices.
In 2024, Hanoi attracted $2.2 billion in FDI from 293 newly registered projects, a 30% surge from the same period of 2023, ranking fifth in the country, after Bac Ninh, Hai Phong, HCM, and Quang Ninh.
The capital city also approved the planning of three new industrial parks (IPs) in Thuong Tin and Soc Son districts, covering a total area of 600 hectares. These include Bac Thuong Tin IP (137 hectares), Phung Hiep IP (175 hectares), and Soc Son IP (324 hectares). Ten existing IPs span 1,300 hectares, nine of which are fully occupied.
The expansion of industrial parks is expected to attract more tenants into the serviced apartment market, particularly foreign experts, engineers, and technicians.
Regarding future supply, Savills expected from this year, Hanoi will have 17 new projects with 4,077 units to be launched.
In 2025 alone, seven projects will provide 2,889 units, with the West Lake View Complex projected to add the largest supply of A-grade units. One project in Tay Ho district is expected to add 162 units by 2026. Up to 83% of future supply will be in the inner city, while the remaining 17% will be in the western area.
International operators continue to dominate Hanoi’s market, with 87% of future supply. Notable market players include The Ascott, Lotte Group, Parkroyal Serviced Suites Hanoi, Shilla Hotels & Resorts, Hilton, and Hyatt.
Matthew Powell, director of Savills Hanoi, said he believed that the development of industrial parks, along with strong FDI flows, has been a key driver of the serviced apartment demand growth.
Challenges from declining FDI, competition in HCMC
Meanwhile, in HCMC, in Q4/2024, the supply of serviced apartments decreased by 3% quarter-on-quarter but remained stable year-on-year, with over 8,000 units.
The quarterly decline was primarily due to the closure of 55 A-grade apartments at Indochine Park Tower and the conversion of 175 serviced apartments into hotels in two projects.
Savills forecast that the future supply of serviced apartments in the southern hub will be limited, with increasing competition from rental apartments.
By 2027, only nine projects with a total of around 700 units are expected to enter the market. Of these, B-grade apartments will account for 67% of future supply, with an average 160 units per project.
Since 2021, the situation had improved, with occupancy rates increasing by an average of 4 percentage points per year and rental prices rising 1% annually. However, in 2024, occupancy dropped by 3 percentage points year-on-year to 79%, mainly due to weaker short-term demand in Q3. Rental prices remained stable year-on-year at VND515,000 ($20.2) per sqm per month.
In Q4, rents rose 2% quarter-on-quarter and year-on-year, reaching VND522,000 ($20.45) per sqm per month. Along with the rent increase, high demand during the year-end period helped boost landlords’ confidence.
Occupancy increased by 5 percentage points quarter-on-quarter and by 1 percentage point year-on-year to 82%, thanks to demand from expatriates, international visitors, and business travelers.
There was strong consumption across all categories, with 315 units sold. B-grade apartments accounted for the largest share at 77%, driven by short-term demand from international visitors and business travelers, followed by C-grade with 20%, and A-grade 3%.
FDI is a key driver of accommodation demand from foreign workers in Vietnam. However, experts assessed that the slowdown in FDI growth in HCMC may pose challenges for the growth of this segment.
In 2024, registered FDI in the city reached $3 billion, a 49% plunge from the previous year. Newly registered capital was $511 million, down 15% year on year.
At the same time, the serviced apartment segment in HCMC faced direct competition from more affordable rental apartments. In Q4, serviced apartment rents were approximately 45-112% higher than those for high-end residential apartments. By 2027, more than 5,000 A- and B-grade apartments are expected to enter the market.
Su Ngoc Khuong, senior director of investment at Savills Vietnam, commented that in 2024, serviced apartments in HCMC showed an improvement in performance thanks to growth in international visitors and the year-end travel demand. However, the slowdown in FDI could affect the future prospects of this sector, he noted.
Vietnam’s Exclusive Economic Zone (EEZ) has a wind power potential of 1,068 GW, nearly 470 GW more than previously estimated, according to a report released Friday by the National Center for Hydro-Meteorological Forecasting (NCHMF).
An offshore wind power project in Vietnam. Photo courtesy of VnEconomy.
The report, titled “Detailed Assessment of Wind Resource Potential in Coastal (up to 6 Nautical Miles) and Offshore Areas in Vietnam,” was conducted by the NCHMF with support from the United Nations Development Program (UNDP) and the Norwegian Embassy.
This wind potential was measured at a height of 100 meters above sea level, said Mai Van Khiem, director of the NCHMF. He noted that from November to February each year, wind capacity accounts for half of the annual total – peaking in December and gradually decreasing, with the lowest levels recorded in May.
The southern offshore areas account for 894 GW of this potential, while the northern areas contribute 174 GW.
In nearshore zones (up to 6 nautical miles), the total technical wind power potential is 57.8 GW. The Bac Lieu-Ca Mau region alone contributes nearly 30% of this, while the Ninh Thuan-Binh Thuan area accounts for 24 GW. Although the Quang Tri-Hue region has lower potential, it offers stable wind speeds during the winter months. The Red River Delta has a modest potential of 0.17 GW.
Compared to previous assessments, such as the World Bank’s 2021 study and data from the Global Wind Atlas (GWA), this report provides more detailed and higher-resolution information, both spatially and temporally.
“Notably, the EEZ potential outlined in this report exceeds the World Bank’s estimate by 469 GW, primarily due to the broader scope of the survey and more refined climate modeling using domestic observational data,” the research team explained.
They also emphasized the use of the Weather Research and Forecasting (WRF) model customized specifically for Vietnam, which enhanced the accuracy of the results.
The findings are based on wind data collected from 26 coastal and island meteorological stations, satellite sources from CCMP, ASCAT, and SCATSAT-1 (covering 30 years of ocean surface wind data), as well as buoy data from Nghe An province and seabed depth measurements.
A key innovation in this report is the integration of potential impacts from extreme weather events. Typhoons and tropical depressions occurring between August and October pose structural and safety risks to wind turbines. Meanwhile, strong winds and high waves during the northeast monsoon season can hinder access to and maintenance of offshore wind systems.
To support model calibration and long-term observation, the research team recommends increased investment in offshore wind monitoring stations at heights exceeding 100 meters. They also suggest incorporating these findings into offshore wind development strategies and national marine spatial planning.
Additionally, the team advocates for expanding research into other forms of marine renewable energy, such as wave, tidal, and ocean thermal energy.
“Vietnam has some of the most promising offshore wind resources in the region, creating a strong foundation for the development of a large-scale offshore wind industry. This will contribute to energy security, green economic growth, and the achievement of net zero commitments,” they said.
The study provides a vital scientific basis for policy planning, identifying priority development zones, attracting investment, building infrastructure, and training the future offshore wind workforce, the team added.
Hoang Duc Cuong, deputy director of the Department of Meteorology and Hydrology, emphasized that Vietnam lies within a strong and stable Asian monsoon belt, giving it abundant wind energy potential. He noted that this renewable source will play a key role in meeting the country’s climate change goals and advancing a low-carbon economy.
However, he also warned that marine-based natural disasters are highly complex and could significantly impact the stability of offshore wind operations and energy generation.
The ever-changing status of the global economy following last week’s tariff shocks continue to loom large among investors in Vietnam’s real estate market.
All real estate segments are at risk of losing appeal if high global tariffs are eventually put in place, photo Le Toan
Pham Lam, vice chairman of the Vietnam Real Estate Association, said that while it is premature to determine the full impact of new US import tariffs on Vietnam’s property market, early signs point to shaken investor sentiment and potential disruptions to foreign investment.
“If multinational corporations scale back or delay their factory expansion plans, the demand for land and factory leasing could decline, which may place downward pressure on industrial rents, lead to increased vacancy, and postpone new industrial zone developments,” he said. “This would affect key industrial property markets such as Bac Ninh, Bac Giang, Haiphong, Long An, and Binh Duong.”
Meanwhile, real estate expert Nguyen Hoang said that the United States remains one of the most critical export destinations for Vietnam’s foreign-invested enterprises.
“Any change in tariffs will significantly influence capital flows, investor confidence, and manufacturing strategies of companies operating in Vietnam. If a high tariff is fully implemented in 90 days, it could seriously diminish Vietnam’s investment appeal – affecting all real estate segments as a result,” Hoang said.
Vietnam’s property market has only recently emerged from a prolonged two-year downturn.
“It remains highly sensitive to economic and policy shocks. Investors have remained cautious, and any further external pressure could threaten to break the fragile liquidity recovery, potentially sending the market back into a period of short-term stagnation,” Hoang added.
Alex Crane, managing director of Knight Frank Vietnam, said that the recent tariff twists by the US casts a shadow of uncertainty, with potential implications for various segments of the market.
While manufacturing has shown resilience, it is still on the path to full recovery from the pandemic, particularly in labour-intensive sectors like garments and furniture. Tariffs imposed now would not have as severe an impact as they might have during Vietnam’s 2019 peak, but consequences are still expected, Crane said.
“I may expect that major transactions, especially those involving large capital outlays, are being paused or undergoing extended due diligence as investors and developers reassess assumptions and underwriting models and commercial occupiers are expected to defer large capital expenditures in the short term,” Crane said.
In addition, the response from the State Bank of Vietnam, particularly regarding monetary policy, will be crucial. While a rate cut may not effectively stimulate residential demand (as demonstrated in 2024), targeted lending for key industries and easing of loan-to-value ratios or debt-to-income limits for developers could provide relief.
“At present, most segments of the real estate market are in a holding pattern, awaiting clarity from the evolving negotiations between the Vietnamese and US governments. While uncertainty is unsettling, Vietnam’s underlying fundamentals remain sound, and the market’s long-term outlook is still viewed positively,” he added.
Nguyen Dung Minh, deputy CEO of MIK Group, has warned that under the new US tariff regime, many investors will be forced to reassess their strategies, likely leading to a decline in the demand for industrial land.
“Investors will need time to re-evaluate their actual demand and incoming orders and make necessary adjustments before they can fully gauge the extent of the impact,” Minh said.
He added that the implications go beyond just industrial land. “The new US tariffs are also expected to disrupt supply chains and negatively affect supporting sectors such as logistics, warehousing, and raw materials manufacturing. As production slows, so too will the demand for land associated with these services,” Minh said.
Trang Bui, country head Cushman & Wakefield Vietnam
While the effects of tariffs are typically delayed, most economists warn that they may eventually fuel inflation and dampen economic growth. Many manufacturing firms could opt to postpone their expansion plans in the short term if export duties become too burdensome. There is also a possibility that some companies may look to diversify their supply chains towards a Vietnam+1 model, shifting parts of their operations to neighbouring countries.
This could lead to a decline in demand for factories and warehouse leasing, two key drivers of the industrial real estate segment. However, it is important to recognise that industrial real estate is fundamentally a long-term investment. Vietnam has long positioned itself as the manufacturing hub of Southeast Asia, thanks to its strategic location and the “bamboo diplomacy” approach, which has enabled the country to swiftly join trade negotiations and sign multiple free trade agreements.
Moreover, many manufacturers in Vietnam have already established tightly integrated supply chains. As such, their investment plans tend to operate on a much longer time horizon than the near-term effects of tariff policy. Relocating supply chains typically requires at least 3–5 years, making short-term shifts less likely.
Overall, Vietnam’s industrial real estate sector has proven resilient under various political and economic conditions. Investors would do well to focus on long-term trends and structural advantages. Manufacturers, in particular, may take this opportunity to secure high-quality industrial assets, invest in automation, and pull in skilled labour, while continuing to monitor developments in upcoming trade negotiations with caution.
Nguyen Thi Bich Ngoc, CEO, Sen Vang Group
When it comes to the reciprocal tariff policy announced by the US, the greater danger currently lies not in the tariff itself, but in the heightened sense of uncertainty it has triggered across the Vietnamese market, a sentiment clearly reflected in recent VN-Index fluctuations.
In the short term, the policy will weigh heavily on Vietnam’s industrial real estate sector. However, in the long run, this challenge could serve as a catalyst for stronger growth. It presents an opportunity for the government and industrial zone developers to rethink their strategies, offering more competitive, attractive solutions to both foreign and domestic investors.
Rather than relying solely on external trends like the China+1 shift, Vietnam should leverage its inherent competitive advantages, including a strategic geographic location, a skilled and cost-effective labour force, and political stability, to pull in long-term investment. These are undeniable strengths that set Vietnam apart.
Moreover, this is also an opportune moment for Vietnam to re-evaluate and restructure its key sectors, prioritising strategic industries with high growth potential. Continued engagement in bilateral and multilateral trade agreements will open up new opportunities and elevate Vietnam’s position both regionally and globally.
Ultimately, we must seize this challenge as a turning point, transforming pressure into momentum for sustainable development.
Vo Hong Thang, Investment director DKRA Group
The industrial infrastructure, commercial, and residential real estate segments are all likely to face increasing headwinds if a huge tariff increase is eventually implemented.
In recent years, a number of developers have made significant investments in industrial zones, betting on a continued influx of foreign direct investment. However, the new tariff policy raises the possibility of such flows being diverted to other countries. Vietnam now faces the risk of having built the nest, but being unable to attract the eagle.
In addition, liquidity in both residential and commercial real estate, including retail, office, and hospitality, is likely to weaken in the short term due to more cautious investor sentiment, defensive capital flows, and reduced purchasing power from end-users.
Niche investment segments such as serviced apartments, tourism-related accommodations, and foreign buyer housing could also see demand drop, particularly as the foreign expert and executive workforce, typically a key demand driver, scales back plans to live and work in Vietnam.
Authorities of Hue city in central Vietnam have released a list of 15 projects in Chan May-Lang Co Economic Zone which will need VND47.5 trillion ($1.84 billion) in investment capital between 2025 and 2026.
Chan May-Lang Co Economic Zone in Hue city, central Vietnam. Photo by The Investor/Dinh Duy.
Notable projects include the Chan May non-tariff zones No. 1 and 2 infrastructure development project, with a total area of over 503 hectares and combined investment capital of VND2.8 trillion ($108.23 million).
Another is the VND20 trillion ($773 million) Chan May Urban Area project (locations 1 and 2), which will cover 225 hectares and be implemented over five years.
The LNG terminal project at Chan May Port, 27 hectares with an investment of VND8.6 trillion ($332.43 million), is set for five-year implementation.
The 120-hectare Bai Ca eco-tourism project in Lang Co township will have investment capital of VND2.5 trillion.
The Lang Co beach resort, with an area of 45 hectares and total investment of VND4 trillion ($154.62 million), will be carried out over five years; while the 75-hectare Lap An lagoon tourism, urban development and resort complex in Lang Co township will cost VND6 trillion.
According to the management board of Hue Economic and Industrial Zones, since its establishment, Chan May-Lang Co Economic Zone has attracted 55 investment projects which remain valid, with total registered capital of VND97.32 trillion ($3.76 billion).
Among these, 15 are foreign-invested projects with combined capital of VND56.02 trillion ($2.17 billion), accounting for 57.56% of the total.
Several prominent foreign investors have established a presence in the zone, such as Banyan Tree Group (Singapore) with the Laguna Lang Co Resort and Winson Group (Taiwan) with the Billion Max Vietnam Export Processing Factory.
Chan May-Lang Co has become a destination for investments in sectors like tourism and resort development; seaport infrastructure; logistics; clean industry; and high-tech, environmentally friendly industries, with annual revenue reaching nearly VND4 trillion ($154.62 million) and tax contributions of around VND300 billion.
The management board said Hue city has proposed the Ministry of Construction review the adjustment of the EZ master plan through 2045, for submission to the Prime Minister.
The strategic goal is to develop Chan May-Lang Co into a key economic zone of central Vietnam – a coastal gateway offering logistics services for the central region and the East-West Economic Corridor, as well as a hub for high-end tourism services.
To attract investors, the local government will offer a range of incentives such as a 10% corporate income tax rate for 15 years from the first year the project generates revenue; import tax exemption for goods to create fixed assets for investment projects, and land and water surface rental exemptions, the board said.