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Vietnam’s property market to prosper in 2025: execs

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Corporate leaders expect the Vietnamese real estate market in 2025 will prosper when bottlenecks are removed and administrative procedures are eased.

An apartment complex on Nguyen Xien street, Hanoi. Photo courtesy of Dan Tri (Intellect) newspaper.

An apartment complex on Nguyen Xien street, Hanoi. Photo courtesy of Dan Tri (Intellect) newspaper.

Le Viet Hai, chairman of Hoa Binh Construction Group

I think the real estate market in 2025 will be much better as there have been quite positive changes, first of all from the Government and state management agencies.

Party General Secretary To Lam is very drastic in handling bottlenecks and administrative procedures to remove difficulties for the real estate sector. The effectiveness is there, typically the legal clearance for Novaland – a leading real estate developer in Vietnam.

Le Viet Hai, chairman of Hoa Binh Construction Group. Photo courtesy of the company.

Le Viet Hai, chairman of Hoa Binh Construction Group. Photo courtesy of the company.

Second, Vietnam continues to attract large investments from “eagles” in the world. Nvidia and the Vietnamese Government last December signed a deal to jointly set up an AI R&D center and an AI data center in Vietnam. Nvidia’s investment will affect not only the information technology sector but also many other fields.

Third, the tourism sector is expected to see positive changes in 2025, with the number of foreign visitors restored to the pre-pandemic level.

Especially, after Donald Trump became President of the United States, I believe the Russia-Ukraine war would end, boosting the tourism sector and the global economic recovery. Russia and Ukraine are not small sources of visitors for Vietnam.

Fourth, the Government is promoting the completion of many public investment projects and starting many new large-scale projects. This will be a major driver of economic growth in 2025, which can far exceed the 7.09% recorded in 2024.

Hoa Binh Construction is engaged in residential real estate, resort development, industrial construction and infrastructure. Of these, the two main segments are residential real estate and resorts which account for more than 90% of our revenue.

With the recovery of the real estate market, the company’s civil construction segment is expected to recover. In 2024, our contract value reached VND9,000 billion ($358.9 million).

Overall, Hoa Binh’s business situation is improving but still difficult. In 2025, I predict it will be much better.

Pham Anh Khoi, director of investment at Vinhomes

Pham Anh Khoi, director of investment at Vinhomes. Photo courtesy of VPBankS.

Pham Anh Khoi, director of investment at Vinhomes. Photo courtesy of VPBankS.

2023 was the most difficult year for the Vietnamese property market in terms of both supply and demand, especially demand in the context of rising interest rates. The current lending rate is about 6%, but it was up to 12-13% in 2023, even up to 16% at some banks.

In 2024, when doubts were removed, the market recorded signs of recovery but the recovery was uneven. The property market in the northern region, especially in the suburbs of Hanoi, Hai Phong city, and the provinces of Vinh Phuc, Bac Giang and Bac Ninh, much improved. On the contrary, in Ho Chi Minh City and the surrounding areas, it was still gloomy.

In particular, the July to December 2024 period was the busiest time not only for Vinhomes but for the entire industry to prepare for a new cycle. I expect 2025 to be a year of many changes for the better compared to 2024, with a more even recovery spreading to the southern region and more supply for Ho Chi Minh City and suburban areas.

In addition, an advantage for real estate businesses that the market has not yet realized is construction costs. In 2024, the cost was much lower than in 2022 and 2023. In 2025, the construction cost per square meter of Vinhomes’ products is expected to be much lower than the peak of 2023 and lower than 2024. This is a very good point for property developers and will be reflected in 2025.

In 2024, Vinhomes was a rare listed developer launching products to the market. Those were the Vinhomes Royal Island project (Vu Yen island, Hai Phong city) and the Vinhomes Global Gate project (Dong Anh district, Hanoi). In the southern region, The Opus One apartment subdivision (Vinhomes Grand Park, Thu Duc city), developed by Vinhomes and Japanese partner Samty, was launched on August 28, contributing to the increase in apartment supply for the southern market.

In 2025, we will continue to offer large quantities of products to the market. In the northern region, our company will open for sale projects in Hanoi, Hai Phong and the suburbs of HCMC such as Long An and Can Gio. These are all areas with great housing demand but supply, especially near HCMC, is limited.

Ngo Quang Phuc, general director of Phu Dong Group

Ngo Quang Phuc, general director of Phu Dong Group. Photo courtesy of the company.

Ngo Quang Phuc, general director of Phu Dong Group. Photo courtesy of the company.

By the end of 2024, the real estate market had certain bright spots, but to make a breakthrough, more time is needed. The recovery of the housing segment in large cities will create liquidity and be a driving factor for the market.

In addition, signs of economic recovery and efforts to bring new amended laws such as the Housing Law, Real Estate Business Law, and Land Law to life have contributed to improving investor sentiment and removing legal entanglements.

In 2025, Phu Dong Group has many business plans. Specifically, Q1 is the time when we will hand over houses to customers at the Phu Dong Sky Garden project in Di An town of Binh Duong province. We will also continue to launch the Phu Dong Sky One apartment project, also in Di An.

Regarding new project development plans, we are actively completing the legality of three apartment projects in Di An. In particular, the largest project, about eight hectares, includes apartments and townhouses.

At the same time, we are actively looking to buy land funds to carry out projects in the near future. Currently, we still focus on the Binh Duong market. Our land funds in HCMC are still in the legal completion stage.

Le Nhu Thach, chairman of Bcons Group

Le Nhu Thach, chairman of Bcons Group. Photo courtesy of the company.

Le Nhu Thach, chairman of Bcons Group. Photo courtesy of the company.

For a long time, Bcons Group has focused on the affordable housing segment to be able to access a wider market, creating a foundation for long-term, solid development. Notably, we have never been late in handing over houses to customers and this is also the group’s motto.

It can be seen that currently, the demand for housing is very large, especially in the context of skyrocketing house prices. Affordable apartments are increasingly scarce and those valued under VND1 billion ($39,870) disappeared from the market.

However, the supply of social and affordable housing is still very limited, forcing many people to live in cramped, low-quality rented houses that lack basic amenities, affecting the quality of their life and health.

Given the huge demand, our business wants to invest in the affordable housing segment to meet the needs of the majority of home buyers. Not only meeting the real needs, this segment is also attractive to investors who do not have too much capital and can buy to rent or accumulate assets.

In the coming years, Bcons plans to launch about 12,000 apartments to the market, with the goal of achieving full occupancy rates.

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Real estate capital heading into suburban areas

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The shortage of affordable apartments in Ho Chi Minh City has led buyers with tight budgets to seek properties in neighbouring markets.

The real estate market in Ho Chi Minh City is facing a scarcity of land, while the cost of project development is continuing to rise. This has forced investors to carefully consider which product segments to focus on to ensure profits.

Real estate capital heading into suburban areas
Photo: baodautu.vn

Investors with land in strategic locations close to the city centre are prioritising the development of mid-range and high-end products to optimise financial outcomes.

As a result, buyers seeking affordable options are being forced to look elsewhere.

“The shortage of affordable apartments in Ho Chi Minh City has led buyers with limited finances to seek items in neighbourhoods like Binh Duong, Dong Nai, and Long An. In these areas, apartment prices hover at around $1,200-$1,600 per square metre, creating strong demand,” said Giang Huynh, head of research and S22M at Savills Ho Chi Minh City.

From another perspective, the average rental yield for apartments in Binh Duong is currently 4.7 per cent, well above the 3.7 per cent yield in Hanoi and 3.6 per cent in Ho Chi Minh City.

Dinh Minh Tuan, southern regional director of real estate trading platform Batdongsan.com.vn, shared that the high rental yield in Binh Duong is largely due to reasonably priced luxury apartments, with high rental prices and stable occupancy rates.

On average, a luxury apartment in Binh Duong can be rented for $400-$480 per month for a one-bedroom unit, and from $600-$800 for a two- to three-bedroom unit.

Meanwhile, in Ho Chi Minh City or Hanoi, apartments in the $1,800-$2,000 per square metre range can only be rented for around $280-$480 per month, depending on the number of bedrooms, not to mention the increasingly stiff competition in enticing tenants.

In response to the strong capital shift, real estate firms in Ho Chi Minh City’s suburban areas are accelerating legal procedures to launch new projects.

This trend reflects the investors’ agility and creates attractive opportunities for both homebuyers and investors in 2025.

Accordingly, Kim Oanh Group plans to launch a 27-hectare urban area in New Binh Duong City in the first quarter of 2025.

This will be the first project the company has collaborated on with Surbana Jurong, a partner from Singapore, under EDGE green standards.

The project features 1,656 townhouses and terraced houses, and 1,666 social apartments, priced from $28,000 per unit.

Major developer Phat Dat Real Estate Development Corporation plans to launch two major projects, Thuan An 1 and 2 in Binh Duong province, covering a total area of 4.46 ha.

The 1.8ha Thuan An 1 will provide 2,604 apartments and shophouses, while the 2.66ha Thuan An 2 will have 3,270 apartments and 16 townhouses. These projects are located on key roads.

Simultaneously, southern developer An Gia Group plans the launch of 3,000 apartments at The Gio Riverside and 76 shophouses in Di An city.

The three-hectare project, located on the provincial route DT16, offers nicely designed apartments with one to two bedrooms.

Regarding opportunities for homeownership, Phan Cong Chanh, an expert in real estate investment, noted that owning a home requires solid knowledge and time to raise financial resources.

For young people, buying a home immediately is a challenge due to limited finances.

Buyers can explore financial support packages and use leverage to shorten the time needed to purchase real estate. This needs to be accompanied by a reasonable plan to ensure long-term affordability.

“Overall, owning a home is not just a purchasing decision; it also requires a smart financial strategy. Whether choosing to buy immediately, rent, or invest in real estate in any segment, individuals must consider their financial conditions and personal plans carefully,” said Chanh.

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VinFast looks to long term with operational roadmap

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Carmaker VinFast aims to become a powerhouse in the electric vehicle market as it grapples with tougher competition abroad.

VinFast looks to long term with operational roadmap
The company wants to double EV sales when compared to last year’s figure

Potential investment from JTA Investment through an MoU between Vingroup and Qatar Investment Fund, which was unveiled last week, aligns perfectly with VinFast’s ambitious vision of scaling up production and sales in a competitive international market, the company said.

JTA Investment is exploring a potential equity investment of at least $1 billion in VinFast, the Nasdaq-listed EV manufacturer, as well as a strategic partnership aimed at supporting the company’s global expansion and technological development.

“This collaboration will unlock significant opportunities for Vingroup and its subsidiaries to drive technological, infrastructural, and sustainable economic advancement in Vietnam, while establishing a foundation for international expansion,” said Le Thi Thu Thuy, vice chairwoman of Vingroup.

Global electric vehicle (EV) competition is expected to get tougher as the demand for EVs is projected to increase further this year, but the outlook is being hindered by uncertainty surrounding tariffs and policy changes.

In 2025, S&P Global Mobility projects that 15.1 million battery EVs will be sold worldwide, a 30 per cent increase on last year. It is anticipated that 16.7 per cent of the light vehicle market will be made up of battery-based EVs.

S&P also reported that major unknowns await Chinese manufacturers BYD and Tesla in 2025 due to assumed changes to the US Inflation Reduction Act.

Last year, VinFast stated that it was delaying the opening of its North Carolina factory until 2028, which will allow the company to optimise its capital allocation and manage short-term spending more effectively, focusing more resources on supporting near-term growth targets and strengthening existing operations.

The company is expanding its strategy in India, Indonesia, and the Philippines, where EV infrastructure is developing rapidly but competition from domestic brands is limited. Experts said that in order to sustain long-term growth, it needs to compete with Chinese manufacturers and prove its competitiveness beyond its home market.

VinFast is scheduled to open factories in Subang, West Java and in the southern Indian state of Tamil Nadu this year. The plan to expand into India aims to seize growth opportunities in the world’s most populous nation and rapidly expanding EV market.

On February 28, VinFast and Motech Automotive Service Centres, through its franchisor and operator in the Philippines, signed an MoU on expanding the service network for VinFast’s EVs in the market. The agreement aims to meet the increasing demand for EVs among Filipino consumers, while affirming VinFast’s long-term commitment and determination to utilise green transformation across the region.

VinFast and Motech will collaborate to accredit over 60 Motech service workshops as approved VinFast service centres. In the Philippines, these service centres will have the authority to handle VinFast EV maintenance, warranties, and repairs. This year, VinFast intends to open over 100 similar service workshops throughout the Philippines.

In 2025, the company has set the ambitious target of doubling sales to around 200,000 EV globally after announcing impressive results in 2024, with 97,300 EVs sold globally, of which about 87,000 vehicles came from the domestic market.

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M&As in crucial sectors poised for rapid expansion

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Following the downturn, Vietnam’s merger and acquisition landscape is set to gain momentum in 2025, driven by spearhead industries from technology to manufacturing. Julien Curtet, partner of Index Partners, shared with VIR’s Thanh Van his insights into the overview and the prospect of the market.

How do you see Vietnam’s merger and acquisition (M&A) market affected by global market volatility?

M&As in crucial sectors poised for rapid expansion
Julien Curtet, partner of Index Partners

In 2024, global M&A activity rebounded, reaching approximately $3.5 trillion (a 15 per cent increase from 2023) with around 7,500 deals above $30 million. Corporate acquisitions rose by 12 per cent, and financial investor activity surged by 29 per cent, driven by private equity amid easing interest rates. Key sectors included technology, energy, financial services, and telecom.

Vietnam mirrored global trends with notable M&A activity in technology, energy, and industrial sectors, supported by a resilient macro and rising foreign investment.

In 2024, Vietnam’s M&A market experienced a downturn in transaction value, influenced by global economic uncertainties stemming from geopolitical tensions and currency fluctuations. However, deal volume reached around 160 transactions in the second half of 2024, marking a 25 per cent rise from the first half of 2024 and a 32 per cent jump from the second half of 2023, signalling a strong recovery trend and positive momentum for future growth. Some key deals in the second half of 2024 were Masan’s acquisition of an additional 7.1 per cent stake of VinCommerce from SK Group for $200 million, KIDO’s acquisition of Hung Vuong, Nvidia’s acquisition of VinBrain, and SK Group’s $300 million acquisition of Iscvina Manufacturing.

Mid-cap deals up to $25 million dominated Vietnam’s M&A market, accounting for just over half of total deal volume despite a 28 per cent drop in total transaction value. Mid-size transactions in the second half of the year included ADA’s acquisition of Customore and Elan’s $8.89 million acquisition of TMC Vietnam.

Could you shed light on some key drivers for the Vietnamese market in 2025 and beyond?

In 2025, it is set for strong growth, driven by key sectors such as infrastructure, technology, consumer, and manufacturing. Infrastructure will see a surge in investment, particularly in transportation and logistics, supported by government initiatives.

The technology sector is poised for rapid expansion, fuelled by favourable policies and accelerating digital transformation. Consumer spending is expected to rebound from a low base, signalling a recovery in the consumer sector.

Meanwhile, the manufacturing sector, which contributed over one-quarter of GDP in 2024, is projected to grow by 10 per cent in output, supported by new industrial zones and increased foreign investment.

The market is set to accelerate in the second half of 2025, fuelled by stable global interest rates and rising investor confidence.

Vietnam’s strong economic momentum, pro-investment policies, and booming sectors like technology, manufacturing, infrastructure, and recovery of consumer will drive deal activity, cementing its status as a key M&A hub in Southeast Asia.

How do foreign dealmakers approach strategies amidst global economic uncertainty, especially tariffs and new US policy?

Foreign dealmakers are reshaping their M&A strategies. Despite the challenges, Vietnam remains a key destination for cross-border investment, driven by its rapidly expanding technology, consumer, and manufacturing sectors.

Vietnam is rapidly advancing its technology sector, emerging as a significant player in the global digital landscape. Its commitment to technological innovation is evident through key partnerships, such as the collaboration with Nvidia to establish AI research and data centres in the country.

To further entice high-tech investments, the government offers substantial incentives, including up to four years of tax exemptions and a 50 per cent tax reduction for the subsequent nine years, as well as financial support from national sci-tech development funds.

Additionally, Vietnam’s consumer market is expected to recover in 2025, fuelled by a rising population, and increasing disposable incomes, boosting demand for goods and services. With consumer confidence rebounding and spending accelerating across sectors, Vietnam’s consumer market is regaining momentum as a vital driver of economic growth.

Vietnam is emerging as a manufacturing and logistics hub, attracting foreign investments due to its competitive labour costs (20–50 per cent lower than regional peers) and a 9.8 per cent increase in manufacturing output in 2024. An “anything but China” strategy is driving multinationals to shift production to Vietnam.

The country is also benefiting from major infrastructure projects, including the Long Thanh International Airport and deep-sea ports in Haiphong, are strengthening its logistics position, while expanding industrial areas and cross-border e-commerce fuel growth in both sectors.

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