Vietnamese businesses should prioritize digital transformation over price-based competition, and strengthening online presence and adapting to the evolving e-commerce environment are essential, write Dr Scott McDonald, a lecturer, and Dr Nguyen Manh Hung, a senior program manager, at RMIT Vietnam.
Dr Scott McDonald, a lecturer (left), and Dr Nguyen Manh Hung, a senior program manager, at RMIT Vietnam. Photo courtesy of RMIT.
The rapid growth of Chinese e-commerce platforms brought intense competition. The influx of low-cost Chinese imports, driven by large-scale manufacturing and advanced digital market penetration, posed significant challenges.
Vietnam could counteract this by enhancing quality control systems, modernizing manufacturing processes, developing dedicated e-commerce platforms for locally made products, and investing in innovation and design capabilities. Turning these challenges into opportunities requires a concerted effort from both public and private sectors to establish sustainable competitive advantages.
This competitive landscape provides valuable lessons for Vietnamese businesses, regulatory bodies, and policymakers. Businesses should prioritize digital transformation and product differentiation over price-based competition. Strengthening online presence and adapting to the evolving e-commerce environment are essential.
Regulatory authorities must implement balanced oversight to protect domestic interests without hindering innovation. This involves establishing effective product traceability systems and enforcing fair-trade practices. Policymakers should create supportive frameworks for technological advancement by offering incentives for automation and digital adoption while fostering innovation through educational programs and industry partnerships. The goal is to build resilient domestic industries capable of thriving in the digital age.
Vietnam’s logistics sector also plays a crucial role in enhancing the competitiveness of domestic products. China’s advanced logistics capabilities, including fast delivery services and subsidized shipping costs, have given Chinese products a competitive edge in the Vietnamese market. Key measures include developing smart warehousing systems near major urban centers, adopting AI-driven inventory management, and creating shared logistics platforms to reduce costs for small businesses. Government support through tax incentives for logistics technology adoption and infrastructure development is vital to create an integrated, efficient logistics ecosystem.
Beyond immediate responses to the influx of low-cost imports, long-term strategies are essential for sustainable growth. Logistics efficiency is becoming a decisive factor in competitive advantage. Logistics often receives less attention compared to production, finance, or technology, leading to fragmented responsibilities and a lack of strategic focus.
Vietnam needs a national logistics task force to coordinate efforts across various government departments, including the Ministry of Transport (merging with Ministry of Construction), the Department of Vietnam Customs, the Ministry of Industry and Trade, and local authorities. This task force could streamline logistics services and foster international cooperation, as seen in the partnership between Viettel Post and Chinese counterparts to boost cross-border logistics.
Small and medium enterprises (SMEs) also need to adapt to withstand increasing competitive pressures. Vietnamese firms should identify and develop unique business-added values (BAVs) such as fast delivery, convenient locations, and innovative packaging. There should not be an excessive focus on short-term financial metrics, which may cause businesses to overlook the long-term benefits of efficient logistics. Adopting advanced technologies like AI, big data, and automation can significantly enhance competitiveness by improving customer satisfaction and market responsiveness.
Looking ahead, Vietnamese producers and traders should prepare to navigate an increasingly competitive environment by strengthening their distribution networks and enhancing consumer engagement. Integrating branding with logistics to create a seamless, reliable customer experience. Real-time tracking, personalised delivery updates, and the development of modern fulfillment centres could further enhance competitiveness.
Collaborative supply chain strategies, such as shared logistics and warehousing resources, can also help businesses achieve economies of scale and improve responsiveness to market changes. As the market evolves, firms seeking to access high-end and export markets should prioritize sustainable practices, including environmentally friendly logistics solutions and socially responsible branding.
With a combination of supportive policies and proactive initiatives from businesses, Vietnamese products can overcome current challenges and strengthen their presence both domestically and internationally.
The commitment of the Association of Chartered Certified Accountants (ACCA) to supporting firms in their development was evidenced at a conference on technology’s role in applying sustainability practices that took place in Ho Chi Minh City on March 12.
The event presented key topics including international standards and technological solutions for carbon emissions’ management, environmental, social, and governance policy evaluation based on global standards, and the application of technology in optimising operational costs.
ACCA event highlights technology’s role in sustainability practices
The conference served as a platform for future-oriented businesses to share their successes and challenges while fostering collaboration among those committed to sustainability.
During the conference, Ren Varma, ACCA’s head of Mainland Southeast Asia, delivered in-depth insights into ACCA’s role in supporting businesses in building sustainable development capabilities.
Citing 2024 trade figures, Varma noted that Vietnam’s import-export turnover maintained unprecedented levels over the past 40 years, supported by the enforcement of over 17 trade agreements.
Vietnam-EU trade exceeded $67 billion, with numerous domestic enterprises integrating into European and global supply chains.
“Implementing sustainability reporting is imperative for Vietnamese firms participating in global supply chains to comply with Europe’s mandatory sustainability disclosure regulations. The key challenge is how businesses can effectively implement sustainability reporting with existing resources while meeting international standards,” said Varma.
Ren Varma, head of Mainland Southeast Asia, ACCA. Photo: ACCA Vietnam
Representatives from various other organisations, such as VACPA, FPT, Unilever, HDBank, PwC, and the University of Economics in Ho Chi Minh City shared their experiences in leveraging technology for sustainability.
These real-world case studies enabled participants to gain practical insights into how best to apply technology to sustainable management, while understanding the essential competencies required for effective implementation.
At the event, experts reaffirmed their commitment to enhancing capabilities and professional expertise in achieving national sustainable development goals and the target of Net-Zero by 2050.
Photo: ACCA Vietnam
ACCA pledged its continued support by launching the Professional Diploma in Sustainability (ProDipSust) across more than 180 countries, including Vietnam. This initiative aims to equip professionals with the necessary expertise to implement sustainable business practices.
ProDipSust not only provides in-depth knowledge on sustainability but also guides businesses on practical applications, from understanding international frameworks and regulations to strategic management, sustainability reporting, and assurance.
Recognised as a globally standardised knowledge framework, this diploma plays a crucial role in strengthening corporate sustainability governance, ensuring transparency, and complying with international standards.
Beyond offering training programmes, ACCA actively collaborates with leading organisations to drive sustainable development initiatives.
Beyond offering training activities, ACCA collaborates with major organisations to drive sustainability initiatives. In this seminar, ACCA Vietnam, in partnership with VACPA and PwC Vietnam, established a highly practical forum to help Vietnamese firms align with international standards and devise effective sustainability strategies.
Ren Varma underscored the critical role of finance and accounting professionals in advancing sustainable development, saying, “Financial expertise is not just about financial reporting, it plays a fundamental role in shaping sustainable strategies. Finance professionals are responsible for integrating sustainability initiatives into business models, accurately measuring their impact, and transparently communicating them to stakeholders. ACCA’s certification serves as a vital tool for businesses and individuals to enhance their expertise in this field.”
“With a strong commitment to fostering sustainability competencies, ACCA will continue to support businesses and financial professionals on their journey towards a responsible and sustainable economy,” he added.
Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.
Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.
Photo: Le Toan
Talking with VIR on March 4, Doan Manh Thang, director of water and resilience at Royal HaskoningDHV Vietnam, said the Saigon River has great potential but has not been exploited properly. The plan will map out a waterway from Cu Chi to the city centre.
Royal HaskoningDHV is the leader of a consortium that includes Boston Consulting Group, Roland Berger, the Ministry of Construction, and ACUD Consult that has been tasked with developing this plan which was approved by the prime minister on December 31, 2024.
The plan aims to develop Ho Chi Minh City into a hub of high-quality human resources, modern services, and advanced industries, pioneering in the green economy, the digital economy, and a digital society. It will also maintain its position as Vietnam’s leading centre for economy, finance, commerce, culture, education, and science and technology, with deep international integration.
“We can build service areas such as marinas and commercial centres along the river, alongside green spaces,” Thang said.
Moreover, a metro line from the city centre to Can Gio Island could act as the driving force for the city to reach double-digit growth, he confirmed.
Can Gio Port, meanwhile, is strategically located opposite Cai Mep-Thi Vai Port – the largest international port in Vietnam. However, it is only operating at 50 per cent capacity. The government has decided to upgrade Can Gio Port to become an international transit centre, with an estimated investment of $4 billion. The port is expected to handle 10 per cent of Vietnam’s imports and exports, of which 90 per cent will be international transshipment.
According to Phan Van Mai, newly appointed Chairman of the National Assembly’s Economic and Financial Committee and former Chairman of Ho Chi Minh City People’s Committee, the city will strive for regional GDP growth of 8.5-9.0 per year until 2030.
“To effectively implement the plan, the city needs to mobilise resources, attract investment, develop human resources, and apply science and technology, innovation, digital transformation, and environmental protection,” Mai said.
Meanwhile, Thang said that the biggest bottleneck in implementing this plan is the lack of mechanisms to entice capital.
“Public investment is the seed capital to stimulate investment from other economic sectors. In fact, many investors are interested, but the mechanisms for investment must be more detailed,” he said.
A resolution issued in June 2023 grants special mechanisms for the development of Ho Chi Minh City. Meanwhile, in February 2025, the National Assembly issued another resolution for Hanoi and Ho Chi Minh City to invest and develop metro systems. On that basis, Ho Chi Minh City will invest simultaneously and complete seven routes with a total length of 355km within 10 years.
“Initially, the state will have to spend money because it will be difficult to attract investment, but when it starts to take shape, private investors will be looking to spend money to build infrastructure. This would remove the bottleneck, but still requires appropriate policies,” Thang said.
Thu Thiem New Urban Area on the Saigon River has been allocated as the site for Vietnam’s first International Financial Centre.
Thu Thiem New Urban Area – the new financial and economic hub of Ho Chi Minh City. Photo: Le Toan
In total, 11 plots covering 9.2 hectares in the Number 1 Functional Area will be used for the project in Thu Duc city.
The location was reported to the local Department of Telecommunications on March 11 to set up a plan to develop telecommunications and digital infrastructure for the centre.
Thu Thiem New Urban Area was approved in 1996 covering 930 hectares on the east bank of the Saigon River and opposite District 1. When completed, the area will have a population of 200,000 people.
The area will be divided into a central core, a northern residential area, a residential area along Mai Chi Tho Avenue, an eastern residential area, and a southern zone.
On January 4, Prime Minister Pham Minh Chinh chaired a conference to announce an action plan to implement a regional and international financial centre in Ho Chi Minh City.
At the conference, PM Chinh said that Ho Chi Minh City is located at the head of Southeast Asia, making it convenient for trade and financial connections with major markets such as China, Japan, South Korea, and ASEAN. Building a financial centre there will help reduce costs and transaction times for traders.
To accelerate the project, early this year, Ho Chi Minh City established a steering committee for the construction and development of the centre with 29 members. The establishment of the international financial centre is expected to create a foundation for the future growth of Ho Chi Minh City. This is also an opportunity for the city to attract international investors and increase foreign investment in various sectors.