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Japan’s Aeon Financial completes acquiring 100% stake in Vietnam financial firm PTF

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The State Bank of Vietnam has given the nod to Aeon Financial, a member of Japanese retailer Aeon, to entirely acquire Post and Telecommunication Finance Company Limited (PTF), owned by private lender SeABank.

At a transaction point of Home Credit. Photo courtesy of Doanh Nghiep va Tiep thi (Enterprises and Marketing) magazine.

At a transaction point of Home Credit. Photo courtesy of Doanh Nghiep va Tiep thi (Enterprises and Marketing) magazine.

The approval was made more than a year after SeABank and Aeon Financial signed a PTF stake transfer agreement worth VND4.3 trillion ($169.5 million).

This divestment plan is part of SeABank’s roadmap, approved by its shareholders, to restructure and enhance its financial capacity, focusing on core business areas. Along with the sale of its shares in PTF, SeABank and Aeon Financial aim to become comprehensive partners.

Established in 1998, PTF was one of the first non-bank credit institutions in Vietnam. In 2018, state-owned giant Vietnam Posts and Telecommunications Group (VNPT) wholly offloaded PTF to SeABank.

After the move, PTF has developed itself into one of the leading consumer finance companies in the country, aided by digital technology. Currently, PTF has a charter capital of VND1.55 trillion ($61 million), employing nearly 2,000 staff and serving about 200,000 customers across the country.

Established in 1994, SeABank is one of the leading joint stock commercial banks in Vietnam with more than 2.5 million customers, more than 5,400 employees, and 181 transaction offices nationwide.

Aeon Financial was established in 1981 as a comprehensive financial services provider within Aeon Group. Its founding mission was to enhance the convenience of shopping for consumers and the firm has expanded beyond Japan, starting with Hong Kong in 1987.

It now offers credit card, installment financing, banking, and insurance services across 11 countries. It began operations in Vietnam in 2008 by establishing ACS Vietnam Trading Co., Ltd., offering installment sales services in partnership with retailers for consumer goods.

At the end of 2023, Vietnam’s consumer finance market had an outstanding balance of approximately VND2,400 trillion ($94.6 billion), with financial companies’ credit balance reaching around VND135 trillion ($5.32 billion), a decrease of about VND70 trillion from 2022.

Despite difficulties in consumer lending, mergers and acquisitions of financial companies have been still thriving. Recently, Home Credit Group transferred its whole stake in Home Credit Vietnam Finance Co to the Siam Commercial Bank Public Company Limited, a subsidiary of Thailand’s fintech giant SCB X, for 800 million EUR ($824.12 million).

Earlier, the consumer finance market also saw VPBank selling a 49% stake in FE Credit to Japan’s Sumitomo Mitsui for $1.4 billion.

Banking & Finance

VN-Index to hit 1,450 points in H2: broker

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Companies listed on the Ho Chi Minh City Stock Exchange (HoSE) are projected to see an average 18-20% profit growth in 2025, and its benchmark index, the VN-Index, will reach approximately 1,450 points in the second half, according to Agribank Securities (Agriseco).

Vietnam is currently one of the stock markets with the lowest P/E ratio in the region. Photo by The Investor/Trong Hieu.

Vietnam is currently one of the stock markets with the lowest P/E ratio in the region. Photo by The Investor/Trong Hieu.

Last Friday, the last trading day before the Lunar New Year holiday, the VN-Index rose over 5 points to 1,265.

According to Agriseco, the index is currently trading at a price-to-earnings (P/E) ratio of around 13 times and a price-to-book (P/B) ratio of 1.7 times, both of which are below the market’s five-year averages of 14.5 times and 2.0 times, respectively. Notably, the P/B ratio is at its lowest level in the past five years.

Given the current P/E ratio, Agriseco believes that the VN-Index is one of the most undervalued markets in the region. Additionally, Vietnam’s market shows a higher return on equity (RoE) compared to the regional average, indicating that Vietnam’s stock market is relatively attractively valued.

Agriseco is optimistic about the market’s prospects for 2025, with strong economic growth and robust corporate earnings expected to drive performance. Furthermore, the anticipated upgrade by FTSE Russell from a frontier market to an emerging in 2025 is likely to attract both foreign and domestic investors.

The market is expected to see an influx of $5-6 billion from exchange-traded funds (ETFs) tracking FTSE indices and active funds then. Such an event will likely increase the number of foreign investors in Vietnam, benefiting securities firms such as Saigon Securities (SSI), Ho Chi Minh City Securities (HCM), and Viet Capital Securities (VCI), which manage a significant portion of foreign accounts.

Large-cap stocks such as Vietcombank (VCB), Vinhomes (VHM), FPT, and Hoa Phat Group (HPG) are expected to be in focus as foreign capital flows into the market.

Stock opportunities

Agriseco highlights real estate as a potential opportunity. Currently, the real estate sector is trading at a P/B ratio of 1.2x, which is lower than the five-year average of 2.4x. Since the beginning of 2024, the group has lagged behind the VN-Index, with prices continuing to decline.

The most significant declines have been seen in small-cap stocks with poor earnings and high leverage. However, companies with strong land holdings and proven project execution capabilities have experienced good gains and are still undervalued relative to their business outlook for the next 2-3 years.

These present medium- to long-term investment opportunities. Notable undervalued stocks with growth potential for 2025 include VHM of Vinhomes, NLG of Nam Long Group, KDH of Khang Dien House, and NTL of Tu Liem Urban Development JSC.

Investors should focus on companies with projects in favorable locations benefiting from public investment, a proven track record of executing projects, full legal status on most projects, high absorption rates for some ongoing sales, projected strong sales growth, safe financials, and attractive valuations relative to their growth potential in 2024 and 2025.

In the banking sector, Agriseco believes that many stocks are now attractively priced. Listed commercial banks have seen an average price increase of 23% since the beginning of the year, reflecting optimism about the macroeconomic outlook and the banking sector’s business prospects. Despite outperforming the VN-Index, the industry currently trades at an average P/B ratio of 1.5x, lower than the five-year average of 1.8x.

With strong growth prospects, Agriseco says banks deserve better valuations and that their stocks are currently in an attractive price range for investment. However, opportunities will not be equal across all banks. Those with higher credit quotas than the industry average, sustainable growth, strong capital buffers, and good asset quality are likely to have more favorable prospects.

Additionally, the anticipated market status upgrade in 2025 is expected to attract foreign interest, especially in blue-chip stocks like those in the banking sector.

After weaker performance in 2024, the oil and gas sector is now trading at a lower P/B ratio than its two-year average. Agriseco expects the sector to see better performance in 2025, driven by positive profit growth as major domestic oil and gas projects enter a more active phase. Additionally, the completion of the fifth maintenance round at the Dung Quat refinery in the central province of Quang Ngai in 2024 is expected to improve sector dynamics.

In the steel industry, Agriseco notes that the enforcement of public investment and real estate laws will likely boost steel demand in the coming period. Furthermore, if Vietnam imposes anti-dumping duties on hot-rolled coil (HRC) and galvanized steel, it will enhance the competitiveness of domestic steel, increasing market share for leading companies.

The anticipated market upgrade, coupled with current low valuations, will provide strong growth drivers for securities firms. Vietnam’s stock market is likely to attract a large influx of new investors, driving liquidity and increasing trading volumes.

This is a positive signal for securities companies’ business prospects. Moreover, the sector’s current P/B and P/E ratios are at average historical levels, presenting potential for price appreciation and opportunities for strategic investors, particularly foreign ones, to enter the market in 2025.

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Life insurer FWD Vietnam fined for unfair competition

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FWD Vietnam Life Insurance Company Limited has been fined VND200 million ($7,975) for posting misleading information on its Facebook page, per a decision by the National Competition Commission (NCC) under the Ministry of Industry and Trade.

The headquarters of FWD Vietnam in Ho Chi Minh City, southern Vietnam. Photo courtesy of Cong thuong (Industry-Trade) newspaper.

The headquarters of FWD Vietnam in Ho Chi Minh City, southern Vietnam. Photo courtesy of Cong thuong (Industry-Trade) newspaper.

According to the commission, FWD Vietnam was found to have misled customers with information about the company, its products, and services to attract customers from competitors.

This misinformation, posted on the company’s Facebook page, included statements such as “Number 1 brand for customer experience for four consecutive years in the life insurance industry in Vietnam”; “Insurance company with the fewest exclusions in the market”; “100% cashless payment with no paperwork”; “First insurance company distributing through e-commerce channels”; and “The most diverse and widespread distribution network in Vietnam.”

After reviewing the case, the NCC concluded that these actions violated Article 45 of the Law on Competition, which prohibits deceptive or misleading practices that could attract customers from other businesses.

However, the commission acknowledged that FWD Vietnam had proactively taken steps to mitigate the consequences of the violation, voluntarily reported the misconduct, and cooperated with the NCC in the investigation. This was also the first time the company had committed such a violation.

As a result, the NCC imposed an administrative fine of VND200 million ($7,975), the minimum level in the range subject to the violation (VND200-400 million) and ordered FWD Vietnam to publicly correct the misleading information on its Facebook page at https://www.facebook.com/BaohiemFWDVietnam/.

FWD Vietnam, under Asia-based Pacific Century Group, was licensed by the Ministry of Finance in 2016, with its headquarters located on the 11th floor of the Diamond Plaza building, 34 Le Duan street, Ben Nghe ward, District 1, Ho Chi Minh City.

It is known for its multi-channel distribution system, including bancassurance partnerships with major banks in Vietnam such as Agribank, Vietcombank, and HDBank.

On October 22, 2024, FWD Vietnam signed a partnership agreement with TC Advisors Joint Stock Company (TCA), making TCA the official distributor of its insurance products. Following the partnership, sales from this channel surged by nearly 500% year-on-year to VND90 billion ($3.6 million) in November 2024, and about 260% to VND75 billion in December 2024.

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Major Vietnam private lender Techcombank intends to set up life insurance unit

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Techcombank, one of Vietnam’s major private lenders, is seeking shareholders’ approval to contribute capital for establishing a life insurance subsidiary regardless of a slowdown in the bancassurance sector.

The move came after Techcombank (HoSE: TCB) terminated a 15-year bancassurance partnership with Canada’s Manulife Vietnam in October 2024.

Life insurance sales in Vietnam have declined since the industry crisis in 2023. Bancassurance, once a key revenue stream for Techcombank, fell to VND606 billion ($24.15 million) in 2024, down from VND1.75 trillion ($69.75 million) in 2022.

A customer conducts transactions at a branch of Techcombank. Photo courtesy of the lender.

A customer conducts transactions at a branch of Techcombank. Photo courtesy of the lender.

Following its separation from Manulife, Techcombank stated that it sees an opportunity to revitalize its insurance business with a differentiated strategy.

Additionally, Techcombank announced plans to seek shareholder approval to increase its stake in Techcom Nonlife Insurance JSC (TCGIns) beyond 11%, making it a subsidiary.

The Vietnamese life insurance sector’s premium revenue declined 5.5% year-on-year to VND132.2 trillion ($5.2 billion) in the first 11 months of 2024, according to the Ministry of Finance.

The local life insurance sector has experienced significant shifts over the past two years. The revised Insurance Business Law, effective from January 2023, and the finance ministry’s Circular 67, dated November 2, 2023, stipulates stricter regulations aimed at protecting policyholders’ rights.

Key changes include a ban on banks selling investment-linked insurance products within 60 days before or after a loan is disbursed and a requirement for insurance advisors to record consultations via audio or video.

The State Bank of Vietnam is also in the process of drafting Decree 88, which would impose administrative fines of VND400-500 million ($19,678) on banks found to link non-mandatory insurance products with their banking services.

Currently, there are 85 insurance companies operating in Vietnam, including 19 life insurers, with two domestic firms (Bao Viet and Bao Minh) and the remainder being foreign or joint-venture entities.

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