Several ministries have been instructed to study appropriate visa policies and diversify exemptions for some countries, with an added target of enticing the ultra-rich to spend more time in Vietnam, as part of a 2025 tourism stimulus programme issued in January.
At a regular government meeting on March 5, Prime Minister Pham Minh Chinh directed the Ministry of Foreign Affairs to look at bilateral negotiations to expand visa exemptions and protection for Vietnamese citizens when travelling abroad, as well as to coordinates with authorities to simplify immigration procedures.
At the same time, the Ministry of Public Security, in particular the Vietnam Immigration Department and Department of Foreign Relations, are responsible for reviewing visas when entering the country.
The Ministry of Culture, Sports, and Tourism is tasked with further promoting the nation, attracting tourists, and managing hotels, services, and tourist agencies.
Pham Ha, CEO of travel company Lux Group, said implementing visa exemption policies could open up opportunities to attract investment from the upper class, contributing to promoting economic growth and developing luxury tourism in Vietnam.
“The tourism industry needs to have a strategy and tactics, such as the possibility of completely waiving visas for strategic partner countries like Australia, New Zealand, and the United States. Countries that have been granted visa exemptions also need to encourage stronger bilateral relations, and design and develop specialised products, such as heritage exploration products of national culture and territories worldwide,” Ha said.
Many countries have implemented so-called golden visa programmes by simplifying policies for investors and foreigners with high demand as a way to encourage investment.
Last month, the New Zealand government decided to simplify its Active Investor visa to support the recovery of its declining economy. To meet the requirements, investors must commit to have a minimum investment amount of $3.1 million into businesses in the country.
Starting from April 1, the Active Investor Plus visa programme will be simplified with an expanded scope of investment. The English language test for applicants will be abolished, while the requirement for minimum residency time for investors will also be reduced.
Last month, US President Donald Trump also put forward the idea of selling a “gold card” to wealthy foreigners, giving them the right to live and work in the US and offering a path to citizenship in exchange for a $5 million fee.
Those who own a gold card would be granted legal residency privileges similar to the green card issued to permanent residents of the US, with investment options including buying a house, establishing a company, or making contributions.
From March 1, the Vietnamese government had already begun visa exemption for citizens of Poland, Czech Republic, and Switzerland, to join 13 other nations that already enjoy the advantage. The newest exemption will initially last until the end of the year through tour programmes from Vietnamese travel companies with a temporary stay of 45 days, regardless of passport type.
Pham Hai Quynh, director of the Asian Tourism Development Institute, evaluated that 2025’s tourism stimulus strategy combined with additional visa exemptions will attract more people from new markets and increase access to potential markets for Vietnam’s tourism industry.
“Tourists from Poland, Czech Republic, and Switzerland are willing to pay for high-end resort services, and unique cultural experiences with a strong local imprint. Therefore, opening up to these markets can create many opportunities for the development of tourism and services,” Quynh said. “The decision is a positive step by the government in attracting international tourists, especially from countries with high spending potential.”
According to Vu The Binh, chairman of the Vietnam Tourism Association, investors from developed countries are also interested in coming to Vietnam to explore the market, seek partners, and participate in economic conferences combined with leisure tourism.
“Thanks to convenient visa policies, the trade connection between Vietnamese and foreign businesses will become stronger. Furthermore, this policy will likely pave the way for Vietnamese tourism to access more markets across Europe,” Binh predicted.