The investment funds include Nextrans, VinVentures, and TheVentures, alongside strategic investors such as Hung Tran (founder of Got It) and Tran Anh Dung (founder of MOG), along with several other individual investors. This investment marks a significant milestone, reinforcing strong confidence in the explosive potential of AI applications in customer experience management.
Founded in 2020 in Silicon Valley and Vietnam, Filum AI aims to help businesses achieve sustainable growth through a comprehensive management solution leveraging advanced AI technology. Led by CEO Tran Van Vien, co-founder of Base.vn (acquired by FPT in 2021), who has over 10 years of experience in digital transformation, Filum AI has built a team of experts in technology, AI, and customer experience, positioning itself as a pioneering startup in this field.
Filum AI provides solutions to optimise customer experience, including personalised interactions, customer journey analytics and optimisation, and AI tools for automated operations. Currently, Filum AI’s products are widely adopted by major enterprises in retail, finance, and services, significantly improving key customer experience metrics.
In an increasingly competitive landscape, research indicates that 86 per cent of customers are willing to pay more for a better experience. AI is emerging as the key for businesses to stay ahead of this trend through advanced applications such as AI Agents, hyper-personalisation, and customer behaviour prediction. According to FPT’s DxReport 2024, CX is the leading AI application domain, with a 38 per cent adoption rate among global enterprises. Vietnam, with its rapid digital transformation and tech-savvy young workforce, is becoming a hotspot for the development of AI-driven CX solutions.
Filum AI’s successful funding round demonstrates strong investor confidence and high expectations for its potential.
“Filum AI is one of the rare startups with strong technological capabilities, a strategic vision, and the ability to create real value for businesses,” shared a representative from VinVentures.
This is also one of the first investments made by the fund since its launch in October 2024. The new capital will enable Filum AI to expand its R&D team, accelerate product development, enhance customer support, and enter the Southeast Asian market. In particular, with the development of AI Agents—autonomous AI-driven workforce—Filum AI aims to become the leading AI CXM platform in the region.
Filum AI believes that AI is not just a support tool but a strategic element for sustainable business growth. In 2025, Filum AI will focus on developing AI agents to help businesses optimise operations, personalise customer experiences, and reduce costs. This platform will be a game-changer, enabling businesses to overcome challenges and establish long-term competitive advantages. With strong backing from investors and trust from customers, Filum AI is poised to make a breakthrough, shaping the future of the industry.