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Trung Nguyen Legend breaks ground on Southeast Asia’s largest coffee factory in Buon Ma Thuot

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On March 10, Trung Nguyen Legend held the ground-breaking ceremony for the largest coffee factory in Southeast Asia in Tan An 2 Industrial Cluster, Buon Ma Thuot city.

The ground-breaking ceremony of Trung Nguyen Legend energy coffee factory took place as part of the 9th Buon Ma Thuot Coffee Festival 2025.

Trung Nguyen Legend breaks ground on Southeast Asia’s largest coffee factory in Buon Ma Thuot

The event marks an important milestone in the efforts of Dak Lak province and Trung Nguyen Legend to elevate the value of the Buon Ma Thuot Robusta coffee beans, affirming Vietnam’s role as a coffee powerhouse globally and transforming Buon Ma Thuot into a “Coffee City of the World.”

In 2024, Vietnam’s coffee exports are estimated to reach over $5 billion, making coffee one of the country’s top 10 main exports. Among them, Buon Ma Thuot Robusta coffee beans are “creating a global boom,” increasingly popular in coffee powerhouses such as Germany, Italy, China, the United States, Japan, Spain, Indonesia, among others. The growing popularity of Buon Ma Thuot Robusta coffee beans has strongly demonstrated the quality and position of Vietnam as a coffee powerhouse.

Dak Lak province boasts over 200,000 hectares of coffee plantations that yield over 530,000 tonnes annually. However, only 20 per cent of harvested coffee beans undergo deep processing, creating ample room for development. The local authorities encourage businesses to invest in deep processing to raise the added value for coffee beans, as well as meet the growing demand for processed coffee worldwide.

Thus, the groundbreaking ceremony of the Trung Nguyen Legend energy coffee factory is the highlight of the 9th Buon Ma Thuot Coffee Festival 2025, marking a positive signal in the province’s efforts to encourage investments in the coffee sector.

Trung Nguyen Legend breaks ground on Southeast Asia’s largest coffee factory in Buon Ma Thuot
Vanusia Nogueira, executive director of the International Coffee Organisation delivered a speech at the groundbreaking ceremony

Addressing the ceremony, Nguyen Tuan Ha, Vice Chairman of Dak Lak People’s Committee said, “Trung Nguyen Legend energy coffee factory is the second factory of the group in the locality. This investment will boost the development of the coffee processing industry, especially deep processing, to complete the diverse coffee ecosystem of Dak Lak. The initiative is also expected to open up new opportunities, create more jobs, improve the lives of local people, and contribute significantly to the local economy.”

With a total investment capital of over $78.3 million, the venture is divided into two phases. In the first phase, with an investment capital of $39.2 million, the Trung Nguyen Legend energy coffee factory is equipped with cutting-edge technologies from Germany and Italy in collaboration with other world-class technology brands.

This is the largest of its kind in Southeast Asia and a key project of Dak Lak. The venture is expected to shape Vietnam’s coffee industry towards a deep and refined processing chain, creating high-value raw materials from coffee that contribute to many other industries.

Trung Nguyen Legend breaks ground on Southeast Asia’s largest coffee factory in Buon Ma Thuot
The perspective view of the Trung Nguyen Legend energy coffee factory that is in line with sustainable, eco-friendly energy and net zero standards

Covering a total area of 50,000 square metres, the factory boasts a maximum construction density of 60 per cent, and a density of trees and water surface of over 20 per cent.

The Trung Nguyen Legend energy coffee factory is designed to be a sustainable, eco-friendly energy coffee factory in line with net-zero standards. At the same time, the architecture draws inspiration from three world-class coffee civilisations: Ottoman – Roman – Zen with indigenous cultural elements.

The entire factory is surrounded by trees, lakes, herbal gardens, basalt, and a modern solar energy system, providing a peaceful, natural, and balanced space for experience and work.

Vanusia Nogueira, executive director of the International Coffee Organisation said, “With the growing demand for Robusta coffee beans globally, we appreciate Trung Nguyen Legend’s efforts to expand and invest in a factory in Buon Ma Thuot. The venture extends beyond economic development to prove a harmonious blend of global vision and indigenous traditions. It sets a model for sustainable development, bringing benefits to farmers, communities, and consumers around the world.”

This is the fifth factory in the Trung Nguyen Legend Group’s coffee factory system in Vietnam and the second factory in Buon Ma Thuot. The new coffee factory underscores the group’s next step in the journey to raise the value of Buon Ma Thuot Robusta coffee beans while contributing to the socioeconomic development of Buon Ma Thuot and Dak Lak.

Trung Nguyen Legend breaks ground on Southeast Asia’s largest coffee factory
Delegates and guests at the ASEAN Future Forum 2025 were impressed with coffee meditation, a special experience of Vietnamese coffee culture created by Trung Nguyen Legend

The Trung Nguyen Legend energy coffee factory is the realisation of the fourth initiative – “Comprehensively Circularising and Integrating the Coffee Production Chain” – among the seven initiatives proposed by the chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu. This initiative aims to enhance the value of Buon Ma Thuot Robusta coffee and strengthen the position of Vietnamese coffee in the global market. The core of this initiative is to establish a closed-loop coffee production chain, structured in a circular model that generates zero harmful waste, ensuring environmental sustainability. It also optimises production resources at every stage, creating a fully integrated and efficient system.

Over the past 30 years, the group has led several initiatives to elevate the value of Robusta coffee beans. As of present, over 300 products have been researched from Robusta Buon Ma Thuot coffee beans, exporting to 100 countries and territories. The group also boasts coffee shops in the US, China, Australia, Europe, and South Korea, etc.

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ACCA event highlights technology’s role in sustainability practices

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The commitment of the Association of Chartered Certified Accountants (ACCA) to supporting firms in their development was evidenced at a conference on technology’s role in applying sustainability practices that took place in Ho Chi Minh City on March 12.

The event presented key topics including international standards and technological solutions for carbon emissions’ management, environmental, social, and governance policy evaluation based on global standards, and the application of technology in optimising operational costs.

ACCA event highlights technology's role in sustainability practices
ACCA event highlights technology’s role in sustainability practices

The conference served as a platform for future-oriented businesses to share their successes and challenges while fostering collaboration among those committed to sustainability.

During the conference, Ren Varma, ACCA’s head of Mainland Southeast Asia, delivered in-depth insights into ACCA’s role in supporting businesses in building sustainable development capabilities.

Citing 2024 trade figures, Varma noted that Vietnam’s import-export turnover maintained unprecedented levels over the past 40 years, supported by the enforcement of over 17 trade agreements.

Vietnam-EU trade exceeded $67 billion, with numerous domestic enterprises integrating into European and global supply chains.

“Implementing sustainability reporting is imperative for Vietnamese firms participating in global supply chains to comply with Europe’s mandatory sustainability disclosure regulations. The key challenge is how businesses can effectively implement sustainability reporting with existing resources while meeting international standards,” said Varma.

Ren Varma, ACCA’s head of Mainland Southeast Asia speech at the conference. Photo: ACCA Vietnam
Ren Varma, head of Mainland Southeast Asia, ACCA. Photo: ACCA Vietnam

Representatives from various other organisations, such as VACPA, FPT, Unilever, HDBank, PwC, and the University of Economics in Ho Chi Minh City shared their experiences in leveraging technology for sustainability.

These real-world case studies enabled participants to gain practical insights into how best to apply technology to sustainable management, while understanding the essential competencies required for effective implementation.

At the event, experts reaffirmed their commitment to enhancing capabilities and professional expertise in achieving national sustainable development goals and the target of Net-Zero by 2050.

Ren Varma, ACCA’s head of Mainland Southeast Asia with other speakers at the conference. Photo: ACCA Vietnam
Photo: ACCA Vietnam

ACCA pledged its continued support by launching the Professional Diploma in Sustainability (ProDipSust) across more than 180 countries, including Vietnam. This initiative aims to equip professionals with the necessary expertise to implement sustainable business practices.

ProDipSust not only provides in-depth knowledge on sustainability but also guides businesses on practical applications, from understanding international frameworks and regulations to strategic management, sustainability reporting, and assurance.

Recognised as a globally standardised knowledge framework, this diploma plays a crucial role in strengthening corporate sustainability governance, ensuring transparency, and complying with international standards.

Beyond offering training programmes, ACCA actively collaborates with leading organisations to drive sustainable development initiatives.

Beyond offering training activities, ACCA collaborates with major organisations to drive sustainability initiatives. In this seminar, ACCA Vietnam, in partnership with VACPA and PwC Vietnam, established a highly practical forum to help Vietnamese firms align with international standards and devise effective sustainability strategies.

Ren Varma underscored the critical role of finance and accounting professionals in advancing sustainable development, saying, “Financial expertise is not just about financial reporting, it plays a fundamental role in shaping sustainable strategies. Finance professionals are responsible for integrating sustainability initiatives into business models, accurately measuring their impact, and transparently communicating them to stakeholders. ACCA’s certification serves as a vital tool for businesses and individuals to enhance their expertise in this field.”

“With a strong commitment to fostering sustainability competencies, ACCA will continue to support businesses and financial professionals on their journey towards a responsible and sustainable economy,” he added.

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Ho Chi Minh City looks to develop potential of Saigon River

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Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Ho Chi Minh City will lead toward the sea and along Saigon river

Ho Chi Minh City has announced plans to develop infrastructure along the Saigon River towards the East Sea.

Photo: Le Toan

Talking with VIR on March 4, Doan Manh Thang, director of water and resilience at Royal HaskoningDHV Vietnam, said the Saigon River has great potential but has not been exploited properly. The plan will map out a waterway from Cu Chi to the city centre.

Royal HaskoningDHV is the leader of a consortium that includes Boston Consulting Group, Roland Berger, the Ministry of Construction, and ACUD Consult that has been tasked with developing this plan which was approved by the prime minister on December 31, 2024.

The plan aims to develop Ho Chi Minh City into a hub of high-quality human resources, modern services, and advanced industries, pioneering in the green economy, the digital economy, and a digital society. It will also maintain its position as Vietnam’s leading centre for economy, finance, commerce, culture, education, and science and technology, with deep international integration.

“We can build service areas such as marinas and commercial centres along the river, alongside green spaces,” Thang said.

Moreover, a metro line from the city centre to Can Gio Island could act as the driving force for the city to reach double-digit growth, he confirmed.

Can Gio Port, meanwhile, is strategically located opposite Cai Mep-Thi Vai Port – the largest international port in Vietnam. However, it is only operating at 50 per cent capacity. The government has decided to upgrade Can Gio Port to become an international transit centre, with an estimated investment of $4 billion. The port is expected to handle 10 per cent of Vietnam’s imports and exports, of which 90 per cent will be international transshipment.

According to Phan Van Mai, newly appointed Chairman of the National Assembly’s Economic and Financial Committee and former Chairman of Ho Chi Minh City People’s Committee, the city will strive for regional GDP growth of 8.5-9.0 per year until 2030.

“To effectively implement the plan, the city needs to mobilise resources, attract investment, develop human resources, and apply science and technology, innovation, digital transformation, and environmental protection,” Mai said.

Meanwhile, Thang said that the biggest bottleneck in implementing this plan is the lack of mechanisms to entice capital.

“Public investment is the seed capital to stimulate investment from other economic sectors. In fact, many investors are interested, but the mechanisms for investment must be more detailed,” he said.

A resolution issued in June 2023 grants special mechanisms for the development of Ho Chi Minh City. Meanwhile, in February 2025, the National Assembly issued another resolution for Hanoi and Ho Chi Minh City to invest and develop metro systems. On that basis, Ho Chi Minh City will invest simultaneously and complete seven routes with a total length of 355km within 10 years.

“Initially, the state will have to spend money because it will be difficult to attract investment, but when it starts to take shape, private investors will be looking to spend money to build infrastructure. This would remove the bottleneck, but still requires appropriate policies,” Thang said.

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Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area

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Thu Thiem New Urban Area on the Saigon River has been allocated as the site for Vietnam’s first International Financial Centre.

Ho Chi Minh City International Financial Centre to be built in Thu Thiem New Urban Area
Thu Thiem New Urban Area – the new financial and economic hub of Ho Chi Minh City. Photo: Le Toan

In total, 11 plots covering 9.2 hectares in the Number 1 Functional Area will be used for the project in Thu Duc city.

The location was reported to the local Department of Telecommunications on March 11 to set up a plan to develop telecommunications and digital infrastructure for the centre.

​​Thu Thiem New Urban Area was approved in 1996 covering 930 hectares on the east bank of the Saigon River and opposite District 1. When completed, the area will have a population of 200,000 people.

The area will be divided into a central core, a northern residential area, a residential area along Mai Chi Tho Avenue, an eastern residential area, and a southern zone.

On January 4, Prime Minister Pham Minh Chinh chaired a conference to announce an action plan to implement a regional and international financial centre in Ho Chi Minh City.

At the conference, PM Chinh said that Ho Chi Minh City is located at the head of Southeast Asia, making it convenient for trade and financial connections with major markets such as China, Japan, South Korea, and ASEAN. Building a financial centre there will help reduce costs and transaction times for traders.

To accelerate the project, early this year, Ho Chi Minh City established a steering committee for the construction and development of the centre with 29 members. The establishment of the international financial centre is expected to create a foundation for the future growth of Ho Chi Minh City. This is also an opportunity for the city to attract international investors and increase foreign investment in various sectors.

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